“At 42, López-Alt now has the actual dad status to justify the doofy jokes he inserts into his recipes. When Alicia was born, he left food writing to be a full-time parent. Last year he left pretty much every social media platform except Instagram, where he currently clocks more than 450,000 followers. His career has taken a number of turns—restaurants, a print magazine, early-internet journalism, even a stint in architecture. He might describe himself as a stay-at-home dad, but nearly five million views on a video of him preparing a late-night cheeseburger suggest he can’t entirely opt out of his own personal brand.”