Pokimane Has Done Enough—and Has So Much Left to Do

“As a master reactor, Anys knows the rules of manufactured controversies over manufactured selves. She could have engaged the drama YouTubers who went after her in mid-2020, taking ownership of her centrality in that day’s attention economy. She could have immediately made a response video and clocked a couple million YouTube views. She could have used the opportunity to reassert her brand. She did not. Instead, she went on Twitch to make a pizza.”