In 2012, Steve Jenkins and Derek Walter adopted a twenty-centimeter, six-month-old ‘mini pig’ that they named Esther. However, it turned out that their new pet was, in fact, a commercial pig that reached a sturdy 650 pounds. This did not stop her proud new parents from letting Esther share their home and documenting her adventures on social media. Close to a million and a half people now follow the pampered life of Esther on Facebook, about half a million on Instragram, and 50,000 on Twitter. Esther becoming a social media phenomenon has meant millions of people have started to care about the welfare of pigs, and by extension, all animals, in a way that was previously impossible.

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