Longreads
  • Home
  • Editors’ Picks
  • Features
  • Topics
  • Best Of 2020
  • Store
  • Become a Member
  • Log In
  • Weekly Email
  • Twitter
  • Facebook
Support Us
Log In Store Support Us
Editors’ Picks Features Topics Best Of 2020
Longreads

Defrauding the Competition

Posted by Catherine Cusick
Amazon frown
Stephanie Keith / Getty Images

At The Verge, Josh Dzieza describes how lucrative placements within coveted search ranks on Amazon’s Marketplace are incentivizing sellers to do whatever it takes to undercut each other — not by competing on price or quality, but by creatively sabotaging the listing above theirs.

Once sellers find themselves trapped in Amazon’s labyrinthine court of appeals after a surprise suspension, guilt is often the only acceptable plea before reinstatement. And sometimes, the only person left to contact is the richest man in the world.

And what’s a seller to do when they end up in Amazon court? They can turn to someone like Cynthia Stine, who is part of a growing industry of consultants who help sellers navigate the ruthless world of Marketplace and the byzantine rules by which Amazon governs it. They are like lawyers, only their legal code is the Amazon Terms of Service, their court is a secretive and semiautomated corporate bureaucracy, and their jurisdiction is an algorithmically policed global bazaar rife with devious plots to hijack listings for novelty socks and plastic watches. People like Stine are fixers, guides to the cutthroat land of Amazon, who are willing to give their assistance to the desperate — for a price, of course.

In the intensely competitive world that Amazon has built, any efforts by the company to clean up seller misbehavior are quickly turned into weapons for sellers to wield against each other. The crackdown on fake five-star reviews begat the five-star bomb Plansky was hit with. After hoverboards started exploding in 2016 and Amazon became more vigilant about safety claims, sellers started buying each other’s products, setting them on fire, and posting photos in the reviews. The scheme that ensnared Harris made use of a program called “brand registry,” which Amazon overhauled last year to give companies more effective ways to guard against counterfeiting. Any seller with a trademark can register their brand with Amazon and get tools for quickly taking down sellers they claim are infringing.

“All of a sudden, brands could take people down like that,” Stine says, snapping her fingers. “I don’t know why Amazon naïvely thought that that was all they would do, that people wouldn’t use it to take down their enemies.”

Read the story

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Instapaper (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Like this:

Like Loading...

Related

January 8, 2019
Categories: Business, Business & Tech, Highlight, Technology
Tags: account suspension, Amazon, Amazon court, Amazon Marketplace, competition, ecommerce

Get the Longreads Weekly Email

Sign up to get the week’s best Longreads delivered to your inbox every Friday afternoon.

Friends: We Need Your Help to Fund More Stories

We want to dramatically increase our story fund this year, but we can't do it without your support. Every dollar you contribute goes to writers and publishers who spend hours, weeks, and months reporting and writing outstanding stories. Now is the time to join us.
Become a Member

Related

Support Longreads

  • Become a Longreads Member for just $3 per month
  • Follow us on Twitter
  • Follow us on WordPress.com
  • Follow us on Facebook
  • Follow us on Instagram
  • Get the Longreads Weekly Email
wordpress-logo

Proudly powered by WordPress

Create your own site at WordPress.com arrow-right

Home About Membership FAQ Submissions Privacy Policy Privacy Notice for California Users Do Not Sell My Personal Information Press RSS Feed
Part of the Automattic family.
© 2021 Longreads
get_longreads_user_info: false
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
%d bloggers like this: