Sam Wetherell analyzes urban theorist Richard Florida’s apparent about-face on the benefits of luring members of the “creative class” to depressed cities in need of revitalization. Governmental leaders in major cities around the world have used Florida’s 2002 book, The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community, and Everyday Life, as a bible for urban renewal. Florida contended that attracting artists, writers, musicians, graphic designers, people in technology and other creative fields would be an economic boon. What he didn’t expect was that it would mostly help those already rich and lead to the displacement of those at the lower rungs of the economic ladder — something he all but apologizes for in his latest book, The New Urban Crisis: How Our Cities Are Increasing Inequality, Deepening Segregation, and Failing the Middle Class—and What We Can Do About It