How a movement toward simple, nomadic life in Volkswagen vans has become commercialized sponsor-fodder in which “vanlifers” trade social media currency for subsidized van repairs and discounts. Is this a new partially barter-style economy or just an outdoors, office-free variation of work pressure to tend ravenous social media accounts? Is it really freedom or just another way to sell your soul, one social media post at a time?

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