A German magazine reports that a shadowy analytics company with a powerful new tool is swaying elections around the world in favor of hard-right nationalist candidates. The tool, which, according to one study, shows that marketers “can attract up to 63% more clicks and up to 1400% more conversions” on Facebook, works by micro-targeting individuals based on their personality type. The company, Cambridge Analytica, has made the chilling Orwellian claim that it possesses personality profiles of every single adult in the United States. The company worked for the Brexit campaign and Donald Trump’s campaign, and is rumored to be working with Marine Le Pen.
Trump Knows You Better Than You Know Yourself
Mikael Krogerus, Hannes Grassegger | Das Magazin | December 3, 2016 | 5,035 words