“The answer may reside in Brazil. It’s here, in the shadows of Globo, that Netflix has been creating, revising, and perfecting the first draft of its international playbook.” Over the past few years, the streaming service has grown to prominence in Brazil, setting the stage for expansion into more than 100 other countries.

Cheri has been an editor at Longreads since 2014. She's currently based in the San Francisco Bay Area.