Photo by Disney | ABC Television Group, Flickr

Kris and her children didn’t do much press for Season 10, unheard-of for this family or anyone promoting a TV show, really. Call it an educated guess to say that perhaps they didn’t want to be asked about Bruce’s transition. But not because they were shielding Bruce, whom they love. It was not because he needed his privacy during this sensitive time, which was the reason so often cited in articles about the rumors that preceded the ABC special. Bruce picked up some lessons from Kris over the years: He has signed on to do a “docuseries” with the same production company that produces their show (though Kris is not involved in it). Bruce has no privacy; none of them do. That’s the deal they made with one another. When they’re silent on Bruce, they aren’t protecting him from the judgments of a cruel world; they are protecting Bruce’s exclusive. “I learned a lot from her,” Bruce said about his marriage to Kris, during the ABC interview. And so he did: He didn’t reveal how he looks dressed in women’s clothing in the interview or what his new name is. You’ll have to tune in to his show to see that. In the Kris Jenner playbook, you don’t give anything away.

And that right there is the hustle. What matters is not the revelation of secrets; who can keep secrets in this modern tabloid culture anyway? It’s the reaction to recently surfaced information — a father’s transition, a sex tape, a new husband’s crack addition, a boyfriend’s drinking problem — that are most valuable in this world. Kris Jenner doesn’t care that you know everything. What secrets can you “discover” from a woman who airs her daughters’ discussion of the size of their labia? Kris only cares that you heard them when and where she decided you should.

Taffy Brodesser-Akner writing about Kris Jenner in the New York Times Magazine.

Read the story