With Alfred, you no longer have to open the door for the Instacart delivery: A worker comes into your apartment and stocks food in your fridge. You don’t hand off your dirty undies to a Washio messenger; Alfred puts the laundered undies in the drawer. This all happens by paying your Alfred $99 a month, plus the goods and services at reduced cost through Alfred’s hookups. Alfred won first place in the TechCrunch Disrupt SF conference last year.
Shutting people out is an important part of being a shut-in: When signing up, customers can choose the option of not seeing their Alfred, who will come in when they’re at work. Alfred’s messaging is aimed at sweeping aside any middle-class shame.
“We’re trying to remove the taboo and the guilt that you should have to do it,” says Alfred’s CEO Marcela Sapone over the phone. “We’re empowering you to let others do it for you. You’re the manager of your life. It’s against the stigma of ‘People use this because they’re lazy.’ Absolutely not. They’re using this because they’re extremely busy.”
—Lauren Smiley, in an essay for Matter about the “sharing economy,” where anything and everything is now deliverable with a single click. Smiley sees the on-demand economy as less about sharing and more about serving, creating a world where one is either “pampered, isolated royalty,” or a “21st century servant.”