The Daytime Dance Party As Harbinger Of Gentrification

The hundreds of people who show up each week to party at Mister Sunday are out for a good time. What the carefree fun-seekers likely do not realize is that they are also a part of a powerful real-estate developer’s plan to remake Industry City—and the Sunset Park community in which it sits—into the Next Hot Property (with rents, of course, to match).

In New York City, parties like Mister Sunday, along with upscale flea markets, artisanal food events like Smorgasburg, and art events have long signaled the coming wave of gentrification to once-crumbling industrial backwaters like Williamsburg, Bushwick, Long Island City, Gowanus, and now, Sunset Park. A hip, young set willing to push the boundaries into once-unloved neighborhoods in search of bigger spaces, creative freedom, and ultimately cheaper rent is always part of the equation of gentrification. But so are the savvy real-estate developers who follow their every move, ready to pour accelerant on the process.

Jamestown, the developer that owns a 50 percent stake in Industry City along with Belvedere Capital and Angelo Gordon, aims to create a new home base for the borough’s pickle and ice cream companies, custom denim purveyors, and other makers and modern manufacturers. And what better way to raise awareness among the very types of people it’s trying to attract than to throw a bangin’ party each week deep inside Industry City’s space, in collaboration with Industry City tenant Mister Sunday?

Erica Berger, writing for Fast Company about gentrification and Brooklyn real-estate developer Jamestown.

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Photo: A Mister Sunday party at its former location in Gowanus (Casey Holford, Flickr)