Longreads Needs Your Help

During our Winter Member Drive, we are hoping to raise $50,000 in funding for new journalism and storytelling.

If you support our mission, please contribute today: Make a contribution

Your support means more top‑notch journalism and storytelling.

Make a contribution

Google and YouTube exec Robert Kyncl’s plans for the future of web TV—and the company’s big bet on professional content: 

“Kyncl’s relationships in Hollywood would help in securing premium content; and, more important, he understood entertainment culture. He brought ‘the skill set of being able to bridge Silicon Valley and Hollywood—an information culture and an entertainment culture,’ he told me. The crucial difference is that one culture is founded on abundance and the other on scarcity. He added, ‘Silicon Valley builds its bridges on abundance. Abundant bits of information floating out there, writing great programs to process it, then giving people a lot of useful tools to use it. Entertainment works by withholding content with the purpose of increasing its value. And, when you think about it, those two are just vastly different approaches, but they can be bridged.’”

“Streaming Dreams” — John Seabrook, The New Yorker

See also: “The YouTube Laugh Factory: A Studio System for Viral Video.” — Wired, Jan. 2012