“Bezos claims he doesn’t think defensively. ‘Everything we do is driven by seeing opportunity rather than being worried about defending,’ he says. Given Apple’s inroads into the media business, that’s hard to believe. Bezos is magnanimous toward Jobs. ‘On a personal level we have a tremendous amount of respect for Apple and Steve. I think that’s returned,’ he says. ‘Our cultures start in the same place. Both companies like to invent, both companies like to pioneer, both companies start with the customer and work backwards. There’s a like-mindedness.’ Pause. ‘Are two companies like Amazon and Apple occasionally going to step on each others toes? Yes.’”

“The Omnivore.” — Brad Stone, Bloomberg Businessweek

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