Can CollegeHumor's Ricky Van Veen Turn Viral Funny into the Future of TV?

Van Veen’s question for his deputies: “How do we translate network effects to original programming?” Reich thinks for a moment, then says, “What if we did a show called ‘Ransom,’ where each week you hold the next episode for ransom until the previous episode hits a certain number of viewers?” Van Veen likes this. “It’s not crazy. That could be the basis for something that really works.”

By Adam Sternbergh, New York Magazine