A Bully Finds a Pulpit on the Web
“When I fly to Las Vegas I look down and see all these houses,” he starts. “If someone in one of those houses buys from DecorMyEyes and ends up hating the company, it doesn’t matter. All those other houses are filled with people, too, and they will come knocking.”
Selling on the Internet, Mr. Borker says, attracts a new horde of potential customers every day. For the most part, they don’t know anything about DecorMyEyes, and the ones who bother to research the company — well, he doesn’t want their money. If you’re the type of person who reads consumer reviews, Mr. Borker would rather you shop elsewhere.
“I’m not a salesgirl at Macy’s,” is the way he puts it, “following a customer around the store to make sure you’re happy.”
By David Segal, New York Times