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From visual emojis depicting simple emotional states, it’s a short step to the more dynamic emotion or reaction gifs, used by certain internet subcultures to respond or react in playful ways to an online discussion. These are gif images, often originating from internet memes, that depict elements of body language that can be too complex for an emoticon to describe. Essentially, it’s an innovative way for speakers to convey a sense of gesture on the internet.