“It was supposed to be an exhibition of freedom without restraint: a bombastic birthday boy, fourteen uncontrollable athletes, and a South Lawn build-out that was piss-your-pants patriotic. But what united onlookers, in the end, was the sudden realization that American machismo had hit a hard limit.”
Ultimate Fighting Championship
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Empire of Blood: How Dana White’s UFC Conquered America
“What was once a late-night cable TV sideshow has grown into a culture-shifting sport that counts President Trump as a fan. Inside White’s big, brash, competition-crushing company.”