Back in the early 1960s, also-ran Avis — a smaller, less successful business than Hertz — decided to run a new advertising campaign, one that embraced its market position rather than trying to change it. “When you’re only No. 2, you try harder. Or else,” the company’s advertisements read. Avis’s initial business insight was to […]
A few years ago, Uber was barely started. Travis is at my house up in the mountains over the holidays, hanging out with me and my family. And he’s palling around with my dad. And my dad says, ‘Hey, let’s play a game of Wii Tennis (Nintendo Wii). And my dad had a Wii at […]
Uber’s aggressive tactics reflect the fact that ridesharing is largely a zero-sum game: a driver picking up an Uber customer can’t simultaneously pick up a Lyft customer. (Drivers are allowed to drive for both services, though the companies discourage the practice.) Having more active drivers on the road creates a virtuous circle that improves geographical […]
Let’s be honest: Humans never should have been allowed behind the wheel in the first place. There’s so much that can go wrong, so much room for negligence—it’s incredible to think that we managed human-controlled cars for as long as we did. Here’s a reading list covering the past, present and future of transportation.
Nancy Scola | Next City, Forefront magazine | November 2013 | 26 minutes (6,561 words) Illustration by Kjell Reigstad Longreads Members support this service and receive exclusive stories from the best publishers and writers in the world. Join us to receive our latest Member Pick—it’s a new story from journalist Nancy Scola, published in […]