“For all the possibilities of APIs, there are also limits. Another tweet field, ‘withheld_copyright,’ if set to ‘true,’ lets you know that a tweet is in trouble—that its content has raised flags and hackles over copyright. The text of the tweet, in that case, may be suppressed. The ‘withheld_in_countries’ field can provide a list of […]
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Inside CEO Dick Costolo’s efforts to perfect the company’s revenue model and compete with Google and Facebook for ad dollars: Twitter still makes money with licensing deals—Microsoft pays to get a real-time feed of tweets for its search engine, Bing. But Costolo firmly established the company’s primary identity as a communications tool that lets advertisers […]
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“At Twitter, where anxiety and optimism are never far from one another, the leadership is surprisingly frank about these problems. To start with, the audience is alarmingly fickle. Nielsen estimated that user-retention rates were around 40 percent. Twitter was easy to use at an entry level, but after a while it was hard for some […]