Writing for The Believer in February, 2014, Michael Schulman explored one of the most dramatic and memorable failures in American branding: Coca-Cola’s OK Soda. Marketed to Gen X’ers in 1994, the OK Soda brand died by 1995, though its artifacts live on in collector circles and advertising lore.
The sensitivity of male egos, the demands of motherhood, and the general disdain for female ambition made loneliness the likely lot of the chick singer. For the young, female rock-and-roll fan, the arm of a male musician might have seemed more welcoming. Girlfriends and wives appeared as fairy-tale heroines who held royal sway in the […]
Early this summer I attended a disappointing writing workshop where a clearly unprepared instructor stressed the importance of creating air-tight sentences without bothering to suggest how. “Interrogate each one of your sentences,” she kept saying, then referring, over and over, to the first five lines of Lolita. While the overall experience was unsatisfying, it reminded me […]
Veteran status cuts both ways. Because I’m an army veteran, other vets often tell me things they wouldn’t tell those who haven’t served. It is a privilege to be given this confidence, and yet I’m filled with an overwhelming obligation to get their stories right. Although I’m a longtime reporter, writing about veterans has been […]