Tag: the believer
The ’90s Soda that Nobody Cared About Until It Was Dead
Writing for The Believer in February, 2014, Michael Schulman explored one of the most dramatic and memorable failures in American branding: Coca-Cola’s OK Soda. Marketed to Gen X’ers in 1994, the OK Soda brand died by 1995, though its artifacts live on in collector circles and advertising lore.
The Unsung Women of Rock and Roll
The sensitivity of male egos, the demands of motherhood, and the general disdain for female ambition made loneliness the likely lot of the chick singer. For the young, female rock-and-roll fan, the arm of a male musician might have seemed more welcoming. Girlfriends and wives appeared as fairy-tale heroines who held royal sway in the […]
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