How does Hammacher Schlemmer, which publishes the longest-running mail-order catalog in American history, survive in the age of Amazon?
shopping
Posted inBusiness & Tech, Nonfiction, Quotes
What Happened to eBay?
I haven’t peeked at eBay in years, and apparently I’m not the only one who’s forgotten it exists.
Posted inEssays & Criticism, Quotes, Science & Nature, Unapologetic Women
(Re)Merchandising NASA as a Feminist Act
“I took the NASA shirts from the ‘boys’ section from where they were prominently displayed, and put them little kid eye level next to tank tops in the ‘girls’ section 20 feet away.”
Posted inBusiness & Tech, Quotes, Reading List
Amazon’s New Stores Aren’t Happy to See You Either
As the company begins its bookstore expansion, a joyless retail experience awaits.
Posted inNonfiction, Quotes
You Just Can’t Find a Good Deal in Kreuzlingen These Days
In Roads & Kingdoms, Milan Gagnon tells the stories of Kreuzlingen, Switzerland, and Konstanz, Germany — one city full of empty storefronts, and the other full of empty souls.
Posted inEditor's Pick
The Swiss Invasion
You don’t shop on Saturday if you live in Konstanz, Germany. Why? The Swiss.
Posted inNonfiction, Quotes
Shopping for Forbidden Fruit
Rafil Kroll-Zaidi writes about proxy services which help Western shoppers navigate the Japanese online marketplace and buy the goods retailers refuse to sell outside Japan.
Posted inNonfiction, Quotes, Uncategorized
Every Kiss Begins with Kay… And Strategic Placement in Your Suburban Shopping Mall
In “Kay, Zales, and Marketing Diamonds to the Middle-Class Man”—a recent feature for Racked—Chavie Lieber wrote about Signet Jewelers, the parent company that owns such household names as Kay Jewelers, Jared, and Zales. Signet became the largest specialty jewelry company in America by targeting the midmarket jewelry segment, knowing their customer base, and doing some serious marketing. Trust also plays […]
Posted inNonfiction, Quotes
How a $1B E-Commerce Site Found Its Market on a Trip to Babies “R” Us
They had a small inkling of what they wanted to do. At the time, flash-sale startups like Gilt were just beginning to make some noise, and Cavens and Vadon seriously considered aping the model for the home and beauty space (a la One Kings Lane) before scrapping the idea. “What we came to realize in […]