What happened inside the Latitude Society? In September, we featured a Longreads Original by Rick Paulas, “‘We Value Experience,’” which told the story of artist/entrepreneur Jeff Hull and his group’s attempts to build a sustainable “secret society” in the Bay Area. Paulas has shared the following postscript on what happened after his story about the group went public.

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Five days after my article went up at Longreads (“’We Value Experience’: Can A Secret Society Become a Business?”, 9/24/15), visitors to The Latitude’s website were met with the following prompt:

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