Grabbing the attention of consumers was a big part of the game. Vita Coco bought a van, painted it ocean blue and loaded it with free samples and with women who would jump out and Hula-Hoop on the streets. Zico hired college students to roll coolers around the city. Bodega owners were often the toughest […]
quotes
Roxane Gay Reviews The Beach
I have known beaches, but I have no particular fondness for them. I don’t like sand in my crevices. I don’t like sand at all. I don’t enjoy all that sunshine and heat without the benefit of climate control. I don’t enjoy other people at the beach — sticky children, young people with firm bodies […]
How the First Ebola Outbreak Was Identified and Contained
In May, the Financial Times published a story by Peter Piot, a microbiologist who, in 1976, helped contain and identify a deadly new virus called Ebola in Yambuku, a remote Congolese village. Piot returned to the village nearly 40 years later to see how much had changed. Here, Piot recalls what it was like to […]
Why Autocorrect Doesn’t Correct Obscene Words
Gideon Lewis-Kraus talked to autocorrect inventor Dean Hachamovitch for Wired, and learned why some swear words don’t get autocorrected: On idiom, some of its calls seemed fairly clear-cut: gorilla warfare became guerrilla warfare, for example, even though a wildlife biologist might find that an inconvenient assumption. But some of the calls were quite tricky, and […]
Could the Ideal Mormon City Be One of Inclusion?
In a recent piece for The Big Roundtable, Daniel A. Gross profiled Alasdair Ekpenyong, a gay Mormon struggling to make sense of his sexuality within the context of his faith. Alasdair sought answers in many venues, including alternative communities and Mormon history. From the story: That winter, Alasdair began to write a series of academic essays about the […]
Rebecca Solnit on the Political and the Trivial
Apolitical is a political position, yes, and a dreary one. The choice by a lot of young writers to hide out among dinky, dainty, and even trivial topics—I see it as, at its best, an attempt by young white guys to be anti-hegemonic, unimposing. It relinquishes power—but it also relinquishes the possibility of being engaged […]
The Unique Heartbreak of Loving a Rock Star
A central agony in these books is alienation—not only the pain of abuse, or heartbreak, or evaporation, but the pain of having your pain appropriated. The books themselves reclaim the hurt for their authors, and whatever their literary merit, they offer at least some catharsis for the reader, who can always relate. Rock songs make […]
Meet the ‘Vexatious Litigants’: People Who Can’t Stop Going to Court
Rahman, whose wife died a few years ago in a traffic accident, is now primarily devoted to litigating. In what little spare time he has, he reads the Koran, tends to his fruit trees and studies law, making do on a few hours’ sleep a night. As a vexatious litigant, he will now need special […]
John McPhee on One Word You Couldn't Publish in The New Yorker
Fuck, fucker, fuckest; fuckest, fucker, fuck. In all my days, I had found that four-letter word—with its silent “c” and its quartzite “k”—more shocking than a thunderclap. My parents thought it was a rhetorical crime. Mr. Shawn actually seemed philosophical about its presence in the language, but not in his periodical. My young daughters, evidently, […]
