Tag: nonfiction

The best stories of the week, as chosen by the editors of Longreads.

Writing for The Believer in February, 2014, Michael Schulman explored one of the most dramatic and memorable failures in American branding: Coca-Cola’s OK Soda. Marketed to Gen X’ers in 1994, the OK Soda brand died by 1995, though its artifacts live on in collector circles and advertising lore.

“Cheap coffee is one of America’s most unsung comfort foods.”

Isaac Blum writes in the Iowa Review about his young sister’s death, the shadow Heinz ketchup casts over his family, and the different ways people mourn.

Ariana Kelly writes in The Atlantic about the invention and impact of the Mason Jar ─ that simple, indispensible glassware that facilitated rural American life ─ and what its current popularity in urban culture signifies.

Alana Massey writes beautifully about losing faith while at divinity school.

One of the most dizzying of these effects is the dominance of circles. Ringed or round connoted nature tamed. The vegetables that survived the cleansing were united by two qualities. They were round and cute: button mushrooms, olives, cherry tomatoes, pearl onions, peas, invincible iceberg. (Celery, long and tubular, made it through, too, I think […]

Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. * * *

Mitch Moxley writes in California Sunday magazine about baijiu, China’s national drink.

Writing for New York magazine, Steve Fishman tells the story of the most extensive face transplant yet performed, including the entire scalp, ears, and eyelids, and the two men involved.

In 2012, the snack company Mondelez, the owner of Cadbury’s, made another misstep. When it changed the classic rectangular chunks of Cadbury’s Dairy Milk into curved segments, customers complained that the chocolate tasted “too sugary” and “sickly.” Spence and other researchers have found that curved shapes can enhance sweetness. In one experiment, diners reported that […]

With a recent slew of documentary films and books, punk’s forty year old body has been repeatedly repackaged, sweetened and sold to the masses at the mall, mystifying and irritating many people in the process. In The Baffler, Eugenia Williamson analyzes punk’s history, evolution, literature and commodifycation and addresses the lingering question: what does being ‘punk’ even mean anymore more? Besides, anyone who’s seen […]

Guy heads into his living room and points out some of his favorite memorabilia collected over his 60 years in the business: a photo of him grinning onstage with Clapton at the Royal Albert Hall in 1990; a thank-you note from Mick Jagger for appearing in Shine a Light. There’s a photo of Guy with his […]

David Ferry, writing in Outside about the extravagant faux-Egyptian set built for Cecil B. DeMille’s 1923 film “The Ten Commandments.”

When “the big one” strikes California, the state isn’t going to fall into the Ocean the way so many Arizonans who want beachfront property like to imagine. But there are many ways to die. In The New York Times, author Daniel Duane writes about what he calls the Golden State’s “sense of unraveling” and its […]

Looking at the lives of Juilliard graduates, ten years out.

What a blast! But there’s danger in the air─someone on the dark floor’s got a gun, and everyone “does his best to act just right, ’cause it’s gonna be a funeral if you start a fight.” In [Billy] Hughes’s terms, folks “struggle and they shuffle” until the sun comes up, delicate diction for a Saturday […]

Our favorite stories of the week.

Dan Shewan writes about the business of exorcism for Pacific Standard.

But really, what is a musician’s voice if not distinctive? Isn’t that… good? Entire pieces have been written about the voices of Bob Dylan and Tom Waits, so American and vital and wise in their manly scratchiness, like unshaved bristle and whiskey and dirt. Man voice make music good. Woman voice music bad: Too high. […]

Prior to the ’70s, midnight shows were the realm of the occasional horror release and exploitation distributors who used the slot to attract night owls to seedy fare. But the midnight movie as we know it — as a Friday- and Saturday-night staple featuring cult films — came into its own as the ’60s turned […]

In a recent thought-provoking review of research on the default mode network, Mary Helen Immordino-Yang of the University of Southern California and her co-authors argue that when we are resting the brain is anything but idle and that, far from being purposeless or unproductive, downtime is in fact essential to mental processes that affirm our […]

Andrew Romano writes about Eric Garcetti—the Instagramming, jazz-loving, bilingual Jewish mayor of Los Angeles.

Where does musical genius come from? A more reasonable question to ask might be: where did Bob Dylan come from? To find out, music writer Greil Marcus visited Hibbing High School in northern Minnesota, the school where Dylan graduated, and whose legend centers around the school’s striking architecture, lavish decoration and creative influence. Originally printed in 2007 […]

Our favorite stories of the week.

Burger King likes being edgy, Schwan says, and it has proved that it doesn’t mind doing things that might make other brands blush. In August, as the company pushed a new spicy version of its chicken fries—a cult favorite the chain returned to the menu after a flood of social media requests—it tweeted a picture […]

Writing for The Boston Globe, Neil Swidey makes a compelling case for how the rising tide of food allergy fakers may endanger actual sufferers, as restaurants begin to take “allergy” requests less seriously. But his piece is more than just an anti-faker missive, it’s also a fascinating history of food allergies in America, and their place in the restaurant world. […]

Before there was pop-punk, there was Billy Idol. More than any other artist of his era, the man born William Broad brought the style and attitude of punk rock into the American mainstream, via massive hits including “White Wedding” and “Rebel Yell.” For this, he was both celebrated and vilified. Fans adored Idol’s bad-boy image […]

Our favorite stories of the week, featuring Harper’s, St. Louis Magazine, The New York Times, The New Yorker, and Fusion.

A good bookmaker will set up odds so they appear enticing to both sides of a bet: if Arsenal plays Stoke in the Premier League, the bookies want an equal amount of action on both clubs, the better to spread risk. (This isn’t how they make money, however. They do that by designing the odds so […]