Swiping Right in the 1700s: The Evolution of Personal Ads
Noga Arikha | Lapham’s Quarterly | 2009 | 13 minutes (3,200 words) Download .mobi (Kindle) Download .epub (iBooks) I. In 1727, a lady named Helen Morrison placed a personal advertisement in the Manchester Weekly Journal. It was possibly the first time a newspaper was ever used for such a purpose. As it happens, Morrison was […]
