“It’s easy to see why the company didn’t want Ronald delivering the ‘our chicken is chicken’ message, and thanks to the creepy clown craze, he hasn’t been seen on our screens since – though McDonald’s clearly aren’t opposed to general creepiness, if its current “Laughter” ad is anything to go by.”
“Once the love-language of a brand to its audience, the place of a modern mascot has never been less sure-footed.”
Rapidly modernizing has caused the McDonald’s company some growing pains, but embracing Big Tech might just save them from their old analog self.
Sorry you never won a million dollars; hope you at least got a fresh batch of fries.
“The tourists don’t know anything,” said Nichole, 29, a former heroin user who lives in a shelter and goes to the McDonald’s regularly with her boyfriend. “I love when they walk in here and look around and everybody is nodding out on a table. Because they have no idea what’s going on. They’re like, ‘Why […]
I would scan the commercials for every tiny detail about what life was like when you lived somewhere where there was a McDonald’s: sunshine, happy music, food wrapped up like presents in special papers and boxes, cups that came with lids and straws. Straws! People in the real world ate food in brightly colored packages […]
Ten years ago, customers placing orders in the drive-through lane at McDonald’s would have their food in about two and a half minutes (or 152 seconds, if you want to get precise). Today, the same order takes a bit over three minutes (or 189.5 seconds) on average, according to analyst research from Janney Montgomery Scott. […]
From Willy Staley’s now-classic conspiracy theory about the McDonald’s McRib sandwich, in the Awl.