In the village of Ponar, in present-day Lithuania, occupying Nazis shot nearly 100,000 people, then exhumed and burned the bodies in an effort to remove all traces of the atrocity. The prisoners forced to dig up and burn the bodies of their countrymen knew there was only one way to get out alive: escape.
In many ways, Jeffries’s most impressive accomplishment was not the signature Abercrombie style but the signature Abercrombie attitude, with its bluntly brash appeal. As one former employee put it, “The only bad news was no news. Controversy was what you wanted.” Consequently, the list of PR disasters past and present is too lengthy to fully […]