Tech wizards may say they want driverless cars or the hyperloop, but what they really, really want is a bus.
Lyft
Posted inNonfiction, Quotes
The Benefits of Being No. 2 in Business
Back in the early 1960s, also-ran Avis — a smaller, less successful business than Hertz — decided to run a new advertising campaign, one that embraced its market position rather than trying to change it. “When you’re only No. 2, you try harder. Or else,” the company’s advertisements read. Avis’s initial business insight was to […]
Posted inNonfiction, Quotes
Why the Uber and Lyft Battle Turned So Ugly
Uber’s aggressive tactics reflect the fact that ridesharing is largely a zero-sum game: a driver picking up an Uber customer can’t simultaneously pick up a Lyft customer. (Drivers are allowed to drive for both services, though the companies discourage the practice.) Having more active drivers on the road creates a virtuous circle that improves geographical […]