Noga Arikha | Lapham’s Quarterly | 2009 | 13 minutes (3,200 words) Download .mobi (Kindle) Download .epub (iBooks) I. In 1727, a lady named Helen Morrison placed a personal advertisement in the Manchester Weekly Journal. It was possibly the first time a newspaper was ever used for such a purpose. As it happens, Morrison was […]
Lapham’s Quarterly
Swiping Right in the 1700s: The Evolution of Personal Ads
Noga Arikha | Lapham’s Quarterly | 2009 | 13 minutes (3,200 words) Download .mobi (Kindle) Download .epub (iBooks) I. In 1727, a lady named Helen Morrison placed a personal advertisement in the Manchester Weekly Journal. It was possibly the first time a newspaper was ever used for such a purpose. As it happens, Morrison was […]
Member Exclusive: Working the Room
Our latest Exclusive comes from the editors of Lapham’s Quarterly. They’ve been longtime contributors to the Longreads community, and this week we’re thrilled to present “Working the Room,” a new essay on humor and the presidency by Michael Phillips-Anderson, from their latest issue, “Politics.” (If you like this, you can subscribe to their print edition […]
Member Exclusive: Working the Room
Our latest Exclusive comes from the editors of Lapham’s Quarterly. They’ve been longtime contributors to the Longreads community, and this week we’re thrilled to present “Working the Room,” a new essay on humor and the presidency by Michael Phillips-Anderson, from their latest issue, “Politics.” (If you like this, you can subscribe to their print edition […]
The story of my brother’s life is complicated by the fact that in my earliest memories there is no such thing as him or me. My brother was born one year and nine days after me, and although I was older, I have no recollection of life before he arrived. Growing up on a small […]
Hartley Coleridge began life with limitless promise—’all my child might be’—and ended it universally viewed as a failure. He is remembered not for his poems or his essays, though he wrote some fine ones, but for two things and two things only: he was the son of Samuel Taylor Coleridge, and he was a disappointment. […]
Lessons in Fame from P.T. Barnum's Autobiography
From Lapham’s Quarterly, lessons on fame and advertising from The Life of P. T. Barnum, which was published in 1855. “Put on the appearance of business, and generally the reality will follow.” And what follows then? Profit. How is this miracle achieved? First, through false superlatives and inflated rhetoric, e.g., “The world-famous _______ is the […]
