Adrian Daub & Charles Kronengold | Longreads | October 2015 | 12 minutes (3049 words)
Our latest Exclusive is by Adrian Daub and Charles Kronengold, who recently co-authored The James Bond Songs: Pop Anthems of Late Capitalism (Oxford University Press), a cultural history of the Bond-song canon.
James Bond fans will remember Madonna’s 2002 “Die Another Day” as the only Bond song to embrace the sound of techno. And they recall it with little fondness. For them, and most critics, the song was insufficiently “pop”: it sounded flat, too synthetic, repetitious, not hooky enough. And lovers of dance music felt it was too pop, too commercial, too voice-heavy. None of these parties thought Madonna was the right person for the job.