“What is new is how seamlessly a DM slide can become a business arrangement, how influencers of the Instagram-lifestyle variety and regular people alike have used this as a meaningful stream of revenue. Thanks to a pandemic that left many people at home substituting screens for IRL intimacy and the rise of platforms that merge […]
influencer economy
Posted inStory
Under the Influence: Watch(wo)men
We watch the (women) influencers watching the (heavily female) influencing industry, but the men aren’t entirely in the dark.
Posted inStory
Under the Influence: Deeper Than Beauty
Influencers who break type, like Mina Gerges or Jakiya Brown, have more than just an image. They have a story — and a plan.
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Under the Influence: White Lies
When you read “influencer,” do you think “white woman”? That’s not a surprise: the stereotypes originally established offline are reaffirmed on social media by the same systems.