“What is new is how seamlessly a DM slide can become a business arrangement, how influencers of the Instagram-lifestyle variety and regular people alike have used this as a meaningful stream of revenue. Thanks to a pandemic that left many people at home substituting screens for IRL intimacy and the rise of platforms that merge […]
We watch the (women) influencers watching the (heavily female) influencing industry, but the men aren’t entirely in the dark.
Influencers who break type, like Mina Gerges or Jakiya Brown, have more than just an image. They have a story — and a plan.
When you read “influencer,” do you think “white woman”? That’s not a surprise: the stereotypes originally established offline are reaffirmed on social media by the same systems.