The relative distinctiveness of campaign logos is a recent development: There was a time when they all looked basically the same, give or take a star, often featuring the same stylized, waving flag. The 1990s and early 2000s were a different time, with less media noise and fewer shiny objects vying for voters’ attention, so there […]
graphic design
Posted inNonfiction, Quotes
How Paul Rand Made Companies Care About Design—And Influenced Steve Jobs
In the ’80s, the power of IBM’s visual communications program inspired Steve Jobs, a longtime admirer of Rand’s work, to hire Rand as a designer for NeXT, his educational computer company. “Rand was the first and only designer Jobs looked to,” Albrecht says.
Posted inNonfiction, Quotes
Remembering The Man Who Brought Helvetica To The Masses
This post comes via Longreads contributor Laura Bliss: In this week’s Economist, a remembrance of “font-god” Mike Parker, the typographer who developed more than 1000 fonts in his 50+ year career. Parker, who died last month at age 84, was a champion of great type: never drawing fonts himself, but rather coaxing others into perfection. His […]