“Are women in the startup world being unfairly targeted?”
Fortune
Posted inNonfiction, Quotes, Science & Nature
The Race to the Bottom of the Sugar Bowl
Beth Kowitt, in Fortune, explores food manufacturers’ race to find a better sugar stand-in. But if sugar is a known health hazard, why don’t we just put less of it in food?
Posted inEditor's Pick
The Hunt for the Perfect Sugar
The quest for a zero-calorie sweetener is getting more urgent — and harder than ever. Will the science and economics of Big Food finally get us to the fake-sugar grail?
Posted inNonfiction, Quotes, Uncategorized
Why Big Food Is Feasting on ‘Natural’ Startups
Fortune writer Beth Kowitt reports on the packaged-food industry’s response to an existential crisis: Shoppers are seeking alternatives they deem healthier and more authentic than legacy brands. In addition to selling fruit and veggie drinks, Bolthouse grows and packages fresh carrots—an old-fashioned, weather-sensitive farming business that Morrison suspected would be a turnoff for any packaged-goods […]
Posted inNonfiction, Reading List
Why the World Is Betting on a Better Battery: A Reading List
Nick Leiber | Longreads | March 2015 The first battery, a pile of copper and zinc discs, was invented more than 200 years ago, ushering in the electric age. Subsequent versions led to portable electronics, mobile computing, and our current love affair with smartphones (1,000 of which are shipped every 22 seconds). Now batteries are […]
Posted inNonfiction, Reading List
Why the World Is Betting on a Better Battery: A Reading List
Nick Leiber | Longreads | March 2015 The first battery, a pile of copper and zinc discs, was invented more than 200 years ago, ushering in the electric age. Subsequent versions led to portable electronics, mobile computing, and our current love affair with smartphones (1,000 of which are shipped every 22 seconds). Now batteries are […]
Posted inNonfiction, Quotes
The Pioneering Women Assigned to Program One of the Earliest Computers
After six weeks of training, the women returned to Penn, where they were given poster-size diagrams and charts describing ENIAC. “Somebody gave us a whole stack of blueprints, and these were the wiring diagrams for all the panels, and they said, ‘Here, figure out how the machine works and then figure out how to program […]
Posted inMember Pick, Nonfiction
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]
Posted inMember Pick, Nonfiction, Story
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]
Posted inNonfiction, Quotes
How Bloomberg Stayed Involved with His Company While Still Being Mayor
“Officially the company was Doctoroff’s to run. Mike agreed with a city ethics board that he’d have no involvement in Bloomberg’s day-to-day operations, limiting his input to major decisions that ‘significantly’ affect his ownership stake. ‘I’ve recused myself from anything to do with the company,’ Mike said at a press conference in November. “In truth, […]