Posted inNonfiction, Quotes, Uncategorized

Why Big Food Is Feasting on ‘Natural’ Startups

Fortune writer Beth Kowitt reports on the packaged-food industry’s response to an existential crisis: Shoppers are seeking alternatives they deem healthier and more authentic than legacy brands. In addition to selling fruit and veggie drinks, Bolthouse grows and packages fresh carrots—an old-fashioned, weather-sensitive farming business that Morrison suspected would be a turnoff for any packaged-goods […]

Posted inMember Pick, Nonfiction

How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney

This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]

Posted inNonfiction, Quotes

How Bloomberg Stayed Involved with His Company While Still Being Mayor

“Officially the company was Doctoroff’s to run. Mike agreed with a city ethics board that he’d have no involvement in Bloomberg’s day-to-day operations, limiting his input to major decisions that ‘significantly’ affect his ownership stake. ‘I’ve recused myself from anything to do with the company,’ Mike said at a press conference in November. “In truth, […]