Tag: Fortune

Beth Kowitt, in Fortune, explores food manufacturers’ race to find a better sugar stand-in. But if sugar is a known health hazard, why don’t we just put less of it in food?

Fortune writer Beth Kowitt reports on the packaged-food industry’s response to an existential crisis: Shoppers are seeking alternatives they deem healthier and more authentic than legacy brands. In addition to selling fruit and veggie drinks, Bolthouse grows and packages fresh carrots—an old-fashioned, weather-sensitive farming business that Morrison suspected would be a turnoff for any packaged-goods […]

Nick Leiber | Longreads | March 2015   The first battery, a pile of copper and zinc discs, was invented more than 200 years ago, ushering in the electric age. Subsequent versions led to portable electronics, mobile computing, and our current love affair with smartphones (1,000 of which are shipped every 22 seconds). Now batteries […]

After six weeks of training, the women returned to Penn, where they were given poster-size diagrams and charts describing ENIAC. “Somebody gave us a whole stack of blueprints, and these were the wiring diagrams for all the panels, and they said, ‘Here, figure out how the machine works and then figure out how to program […]

This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]

“Officially the company was Doctoroff’s to run. Mike agreed with a city ethics board that he’d have no involvement in Bloomberg’s day-to-day operations, limiting his input to major decisions that ‘significantly’ affect his ownership stake. ‘I’ve recused myself from anything to do with the company,’ Mike said at a press conference in November. “In truth, […]

In investigation into how the federal Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) became accused of intentionally allowing American firearms to get into the hands of Mexican drug cartels: Voth grew deeply frustrated. In August 2010, after the ATF in Texas confiscated 80 guns—63 of them purchased in Arizona by the Fast and Furious […]

Nearly one year after taking over for Steve Jobs, a report card for the new CEO. The company has never been more efficient, or fun, but some are wondering about the future of the products:  The ultimate ‘tell’ of tectonic changes at Apple will be the quality of its products. Those looking for deficiencies have […]

Inside the boardroom battles that led to the hiring (and firing) of CEO Léo Apotheker, formerly of SAP. Meg Whitman is now in charge of finding ways to fix the legendary tech company: A few months after she took over as the CEO of Hewlett-Packard last September, Meg Whitman held one in a series of […]

[1934] A look back at the wine industry in the United States shortly after the end of Prohibition. Wine consumption was growing, but it was unclear whether American companies could compete:  Since repeal became imminent the U.S. has been flooded with wine propaganda. In every metropolitan newspaper, experts have conducted daily columns on the art of […]

An investigation of the many scams of Minkow—who goes from prison, to church, and then back to prison: Minkow was the boy-wonder business phenom of the 1980s. In 1982, at age 16, he started ZZZZ Best, a carpet-cleaning company, from his parents’ garage in Reseda, Calif., in the San Fernando Valley. The business expanded rapidly […]