Where Does the Term “Spin Doctor” Come From?
Its earliest citation in the Nexis computer files is from an editorial in The New York Times on Oct. 21, 1984, about the Reagan-Mondale televised debates. ”Tonight at about 9:30,” wrote the editorialist, ”seconds after the Reagan-Mondale debate ends, a bazaar will suddenly materialize in the press room. . . . A dozen men in good suits and women in silk dresses will circulate smoothly among the reporters, spouting confident opinions. They won’t be just press agents trying to impart a favorable spin to a routine release. They’ll be the Spin Doctors, senior advisers to the candidates. . . .”
