To understand why Urban Outfitters and American Apparel have declined so spectacularly, it’s helpful to remember what it was that made them so successful in the first place. In their heyday, each made a science of identifying exactly what it was that made hipsters so attractive, then recreated that aesthetic in their stores.
Tom Molanphy | Loud Memories of a Quiet Life (OutPost 19) | May 2012 | 18 minutes (4,652 words) Tom Molanphy earned his MFA in Creative Writing from the University of Montana. He freelances for 10Best/Travel Media Group at USA Today and teaches creative writing, composition and journalism at the Academy of Art University in San Francisco. This […]