Tag: Business & Tech

Here’s a reading list exploring Disney’s more than 80-year grip on popular culture—the animation, the music, the princesses, and the parents killed off in the First Act.

Clay Christensen has compared the theory of disruptive innovation to a theory of nature: the theory of evolution. But among the many differences between disruption and evolution is that the advocates of disruption have an affinity for circular arguments. If an established company doesn’t disrupt, it will fail, and if it fails it must be […]

“Shawshank” only began to get moviegoers’ attention after the Oscars, where it received seven nominations (but won no awards) and promptly was rereleased in theaters. The second run grossed an additional $10 million and primed it for its debut on home video, which at the time was still a robust revenue source. If Andy Dufresne […]

America is not kind to the heir. He is a stereotypical figure in our literature, and not an appealing one at that. He tends to be depicted as weak, pampered, flawed, a diluted strain of the hardy founding stock. America celebrates the self-made. Unless an heir veers sharply from his father’s path, he is not […]

Even in Google’s earliest days, Page had always wanted the company to do more than just basic Web search. Since he was a kid, he’d been dreaming up world-changing schemes. As an undergrad at the University of Michigan, he’d proposed that the school replace its bus system with something he called a PRT, or personal […]

Clinkle’s growth team proved effective at signing up more than 100,000 would-be users — this, despite being a little hazy about precisely what they were selling. Says one former growth team member, “I never saw a direct demonstration of the product.” The growth teams met ambitious goals by targeting the most influential students on campus, […]

Chris Wilson: I still remember the very first time I got HTML content pulled over the network through Libwww and I was displaying it on my debugging monitor in my office at NCSA with Jon Mittelhauser sitting over my shoulder looking at it, and thinking that was amazing. I knew that it was going to […]

This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]

Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]

Fast Company has an excerpt from Creativity, Inc., the book by Pixar co-founder Ed Catmull (with Amy Wallace), which goes inside the creative process at the studio. Catmull attributes much of their creative success to their internal process for continually refining stories. It includes meetings with the Braintrust, a group of executives, directors and other […]

Nixon had refused the teleprompter from the start. He kept all the figures—crime rising nine times as fast … 300 cities … 200 dead … 7,000 injured … 43 percent of the American people afraid … He kept them all in his head, like the date of the Battle of Hastings. Now he was starting […]

Wired senior editor Bill Wasik on the public’s changing relationship with both Silicon Valley and the technology it creates and promotes: One of the most toxic memes to waft out of the industry recently has been the idea of quasi-secession, whether it was Peter Thiel’s dream of floating hacker communities or Tim Draper’s plan to make Silicon […]

One great problem with financial journalism, especially in the decades leading up to the crash, has been that it’s often written in an argot understandable only to the already highly financially literate. Andrew Ross Sorkin doesn’t usually employ such specialized language. This has led to the mistaken belief that he’s explaining the industry to regular […]

Over the next nine years the pair also watched Yahoo go through multiple ups and downs. Acton invested in the dotcom boom, and lost millions in the 2000 bust. For all of his distaste for advertising now he was also deep in it back then, getting pulled in to help launch Yahoo’s important and much-delayed […]

The global almond boom is being fueled in part by sleek marketing campaigns that have made almonds the nut of choice for consumers. Subway stations in China are blanketed with billboards proclaiming almonds to be a heart-healthy snack that makes people “perpetually feel good” (almond exports to China have more than doubled in the past […]

If you had 1,000 people who were your true fans—and I define them as people who would buy whatever it is that you produce at any time and would not only buy the paperback but also the hard cover and the digital version, who would not only buy your CD but would drive 100 miles […]

Hackers! Gen Y CEOs! Multibillion dollar success stories! International expansion! Top-secret projects! Cute clothes! Hamburgers! Capitalism is so exciting, and so are these longreads about popular U.S. companies. 1. “In-N-Out’s Burger Queen.” (Patrick J. Kiger, Orange Coast, Jan. 2014) 31-year-old Lynsi Snyder presides over In-N-Out’s $1.1 billion industry, founded by her grandparents in the 1940s. […]

Marc Andreessen is obsessed with the idea that tech companies need to focus on innovation above all else. He believes that the “output” of technology companies isn’t products — at least not the way the “output” of Ford is cars. The “output” of tech companies, he says, is innovation. Andreessen’s second theory of innovation is […]

Edwin Lefèvre | Reminiscences of a Stock Operator | 1923   Our latest Longreads First Chapter comes recommended by Michelle Legro: Long before the “Wolf of Wall Street” Jordan Belfort made his first million or snorted his first line of cocaine, turn-of-the-century trader Jesse Livermore, the “Great Bear of Wall Street,” accumulated over $100 million short-selling stocks before […]

“The Dodge brothers already made two fortunes from their relationship with Ford, by 1913 they were not thrilled about continuing to make parts for the Model T. Ironically, by the time the T started selling in really huge numbers in the nineteen teens it was obsolete and being technologically surpassed by by more modern cars. […]

Duff McDonald | The Firm, Simon & Schuster | 2013 | 12 minutes (3,000 words)   The American Century In 1941 Time Inc. publisher Henry Luce coined the term “American Century” in a Life magazine editorial. He was describing the country’s global economic and political dominance leading up to World War II. But Luce was also correct in […]

Every week, Syracuse University professor Aileen Gallagher helps Longreads highlight the best of college journalism. Here’s this week’s pick: A Harvard University degree opens so many doors, but nearly a third of Harvard graduates go into management consulting or finance. Harvard Crimson reporter Victoria A. Baena interviewed several peers, alumni, recruiters, and faculty members to […]

Rose George | Metropolitan Books | August 2013 | 17 minutes (4,213 words)   The following is the opening chapter of Rose George’s new book, Ninety Percent of Everything. Our thanks to the author for sharing it with the Longreads community. * * * Friday. No sensible sailor goes to sea on the day of the Crucifixion or […]

Matthew is a business reporter at BuzzFeed. My longread of the week is ‘At Sears, Eddie Lampert’s Warring Divisions Model Adds to the Troubles,’ by Mina Kimes in Bloomberg Businessweek. This is not a profile of Eddie Lampert, the hedge fund manager who masterminded Kmart’s acquisition of Sears and is now running the struggling retailer. […]

“Deep Inside Taco Bell’s Doritos Locos Taco” —Austin Carr, Fast Company

Mark Armstrong (that’s not him above) is the founder of Longreads, and editorial director for Pocket. This past week’s Steven Soderbergh speech on “The State of the Cinema” isn’t as big a downer for film lovers as these choice quotes might have you believe: “Shouldn’t we be spending the time and resources alleviating suffering and helping […]

“The Post-Apocalypse Survival Machine Nerd Farm.” — Ashlee Vance, Bloomberg Businessweek More by Vance