Rapidly modernizing has caused the McDonald’s company some growing pains, but embracing Big Tech might just save them from their old analog self.
Posted inFood, Nonfiction, Reading List
Seven Stories About the Science Behind Fast Food
Stories about how fast food co-opted science and technology to create more craveable products.
Posted inNonfiction, Quotes
How Burger King Generates Buzz on a Budget
Burger King likes being edgy, Schwan says, and it has proved that it doesn’t mind doing things that might make other brands blush. In August, as the company pushed a new spicy version of its chicken fries—a cult favorite the chain returned to the menu after a flood of social media requests—it tweeted a picture […]