“If your brand is strong enough, there’s really nothing you can’t slap a logo on and sell at a premium with the aura of exclusivity.”
branding
Posted inArts & Culture, Business & Tech, Nonfiction, Quotes, Travel
The Business of Building a Country’s Brand
A whole sector of the marketing industry shapes stories about nations and cities to shape our opinions about place.
Posted inMedia, Nonfiction, Quotes, Writing
Inside the Content Machine
“…the viral is becoming more viral, and websites are mousetraps, and content the cheese,”
Posted inNonfiction, Quotes
The ’90s Soda that Nobody Cared About Until It Was Dead
Writing for The Believer in February, 2014, Michael Schulman explored one of the most dramatic and memorable failures in American branding: Coca-Cola’s OK Soda. Marketed to Gen X’ers in 1994, the OK Soda brand died by 1995, though its artifacts live on in collector circles and advertising lore.
Posted inNonfiction, Quotes
ABC Family’s Conservative Christian Roots
Writing for The New Republic, Jacqui Shine recently looked at the long, strange history of the Disney-owned television network ABC Family, which will be renamed “Freeform” in January 2016. The network may feature progressive content like The Fosters, which has garnered GLAAD awards and acclaim for its portrayal of an interracial, same-sex couple, but its also had difficulty shaking its conservative […]