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What it’s like for an actor to become a TV commercial megastar—forever associated with a brand, for better and worse: On the day of the audition, roughly 30 actors showed up. When it was Olcott’s turn, he flashed his big, ecstatic smile. The director loved it, and Olcott got the job. In February, on a […]

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How much blame for the financial crisis should be placed on people like Robert Rubin, former Clinton Treasury Secretary and Citigroup chairman? A fresh look at the decisions he made: Like many Rubin defenders, Sheryl Sandberg suspects that her mentor has become a scapegoat for events beyond comprehension.’My own view is that, look, these have […]

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A look at the illegal tunnels that have been dug under the Arizona-Mexico border by Mexican cartels to smuggle drugs, and how U.S. law enforcement teams are dealing with them: Crime has been coming up out of the ground in Nogales for a while now. Since 1995 more than 90 illicit underground passageways have been […]

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What Estonia can teach us about economic recovery—and how The country’s leaders got into a fight with New York Times columnist Paul Krugnan: On June 6, in a blog post titled ‘Estonian Rhapsody,’ Krugman took on what he called ‘the poster child for austerity defenders.’ In his post, he graphed real GDP from the height […]

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One man’s quest to reshape the online porn industry through the “.xxx” top-level domain: The resistance to Lawley, whatever its merits, has the ring of desperation. ICM arrived at a moment of crisis for commercial porn. After enabling several boom years, the Internet has brought many smut marketers to their knees. Rampant freebies on “tube” […]

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How Obama’s campaign manager Jim Messina is using technology and advice from high-profile mentors to prepare for November: The day after Jim Messina quit his job as White House deputy chief of staff last January, he caught a plane to Los Angeles, paid a brief visit to his girlfriend, and then commenced what may be […]

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What the Facebook founder did to outmaneuver his competitors, and the challenges he faces to keep employees motivated and investors happy after the IPO: One area Facebook will have to prove itself in is mobile. Earlier this month, it amended its public filings with the SEC to disclose that it doesn’t collect any meaningful revenue […]

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Coming Monday, May 14th: Bloomberg Businessweek and Longreads present “Behind the Tech Longreads”: A night of storytelling featuring Felix Gillette, Sheelah Kolhatkar, Brad Stone, Ashlee Vance and editor Josh Tyrangiel. Housing Works Bookstore Cafe, Manhattan, 7 p.m., Free admission RSVP on our Facebook Page

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Steve Jobs pledged to go “thermonuclear” in Apple’s battle against Google’s Android and device manufacturers like Samsung who he claimed ripped off the iPhone and iPad designs. But bringing a patent fight to court comes with significant risks: Several Asian manufacturers were noodling around with similar-looking rectangular smartphones before the iPhone came to market. Tipping […]

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Inside the social media factory created by former Huffington Post cofounder Jonah Peretti—how they’ve cracked viral content, invested in original content, and made money:  At around 5 p.m., Stopera published ‘48 Pictures That Perfectly Capture the ’90s’ on BuzzFeed. ‘These pictures are all that and a bag of chips!’ he wrote at the top of […]

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