Tag: Atlanta
The Subconscious Cues That Guide Visitors Through The World’s Busiest Airport
In a recent blog post for The Atlantic, David Zweig spoke with wayfinding expert and airport-sign designer Jim Harding about his work on the world’s busiest airport, Atlanta’s Hartsfield-Jackson. According to Hartfield, the highest mark of success in Harding’s work is invisibility: if his job is perfectly executed, “you will never think of him or his work.” In Harding’s work, no […]