Tag: advertising

Technology platforms rely on hijacking our attention. Can Apple help us win it back?

The production company Acres New York combines documentary filmmaking and political savvy.

Collectors Weekly: Who started the music industry’s billboard trend?

Landau: As far as I can tell, it was the Doors in 1967 for their debut album. I talked with Jac Holzman—the head of Elektra Records who signed the Doors—while writing my book. In 1967, he had just come out here from the East Coast and opened an office on La Cienega Boulevard, not far from Sunset Boulevard, and it occurred to him that billboards were being used for everything except promoting records and music. A lot of radio stations where popular disc jockeys worked were farther east on Sunset, and he knew they drove on the Strip, and that the entertainment industry in general was based there.

The animation student felt a thrill as he entered the hotel. It grew when, as soon as he unlocked his luxurious room, he caught sight of a not-entirely-unexpected gift—a hamper of complimentary cigarettes and Zippo lighters. His excitement increased further over the next couple of days, filled with seminars and celebrations, and culminating in a […]

One great problem with financial journalism, especially in the decades leading up to the crash, has been that it’s often written in an argot understandable only to the already highly financially literate. Andrew Ross Sorkin doesn’t usually employ such specialized language. This has led to the mistaken belief that he’s explaining the industry to regular […]

“Chipotle’s animated short film — accompanied by a smartphone game — depicts a haunting parody of corporate agribusiness: cartoon chickens inflated by robotic antibiotic arms, scarecrow workers displaced by ruthless automata. Chipotle’s logo appears only at the very end of the three-minute trailer; it is otherwise branding-free. The motivation for this big-budget exposé? ‘We’re trying […]

If you’re a brand or a publisher, Longreads can help you promote your content and message with Sponsored Longreads. Purchase a 1-Day or 1-Week Sponsored Longreads promotion and we’ll feature your content at the top of the homepage of Longreads (see screenshot below) and across all of our social channels—reaching an audience of more than […]