“The humble bar of soap used to define the American way. Now it’s dying. I will not let it go down without a fight.”
advertising
Posted inEditor's Pick
Cool Enchantment
“The ad is seductive but transparent. We don’t believe the copy but appreciate its innocence.”
Posted inEditor's Pick
The Race to Make the Greatest Christmas Ad
“How British retailers became obsessed with winning the nation’s hearts.”
Posted inEditor's Pick
Ad Man
“You might think you’re immune to political advertising. In Montana, I learned the hard way: None of us are.”
Posted inEditor's Pick
Dear Tim Cook: Be a Decent Human Being and Delete this Revolting Apple Ad
“This ad breaks things. By implication, it threatens to break people, or at least their livelihoods.”
Posted inCuration
The Top 5 Longreads of the Week
Featuring reads from Scott Huler, Sophie Elmhirst, Lauren Smiley, Brian Payton, and Caity Weaver.
Posted inEditor's Pick
Everybody Knows Flo From Progressive. Who Is Stephanie Courtney?
“A polo shirt, a white apron and a retro hairdo changed an actor’s life forever.”
Posted inStory
Under the Influence: Watch(wo)men
We watch the (women) influencers watching the (heavily female) influencing industry, but the men aren’t entirely in the dark.
Posted inStory
Under the Influence: Deeper Than Beauty
Influencers who break type, like Mina Gerges or Jakiya Brown, have more than just an image. They have a story — and a plan.