“Steakhouse royalty, feminist icon, fungible tourism graphic—she deserves a proper title.”
advertising
Soapbox
“The humble bar of soap used to define the American way. Now it’s dying. I will not let it go down without a fight.”
Cool Enchantment
“The ad is seductive but transparent. We don’t believe the copy but appreciate its innocence.”
The Race to Make the Greatest Christmas Ad
“How British retailers became obsessed with winning the nation’s hearts.”
Ad Man
“You might think you’re immune to political advertising. In Montana, I learned the hard way: None of us are.”
Dear Tim Cook: Be a Decent Human Being and Delete this Revolting Apple Ad
“This ad breaks things. By implication, it threatens to break people, or at least their livelihoods.”
The Top 5 Longreads of the Week
Featuring reads from Scott Huler, Sophie Elmhirst, Lauren Smiley, Brian Payton, and Caity Weaver.
Everybody Knows Flo From Progressive. Who Is Stephanie Courtney?
“A polo shirt, a white apron and a retro hairdo changed an actor’s life forever.”
Under the Influence: Watch(wo)men
We watch the (women) influencers watching the (heavily female) influencing industry, but the men aren’t entirely in the dark.
