Moe Tkacik takes a close look at the ways in which wealthy, new-agey Rebekah Paltrow Neumann — Gwyneth Paltrow’s cousin, Adam Neumann’s wife — helped fuel WeWork’s rise and spectacular fall.
Adam Neumann
The I in We
How WeWork — a company based on founder Adam Neumann’s vision of a “capitalist kibbutz” — became a sleek, dystopian, mammoth-sized tech unicorn.
