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Peter Smith's Top 5 Longreads of 2011

Peter Smith has written about food and science for GOOD, Wired, and Gastronomica. He’s based in Maine, and, in 2011, he covered pickle juice, patented sandwiches, and the last sardine cannery in North America. This is his first attempt at Top Five Longreads.     *** Here are my (somewhat arbitrarily selected) #longreads that, er, explore unexpected, […]

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One person’s mission to get Americans to embrace science again. A profile of Neil deGrasse Tyson, astrophysicist and director of the Rose Center for Earth and Space at the American Museum of Natural History: Although he is a card-carrying astrophysicist with a long list of scientific papers in publications like Astrophysical Journal, Tyson has turned […]

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A weeklong investigation to discover who created the Twitter account that spits out “context-free nonsense” and in doing so has now amassed more than 40,000 followers and a devoted fanbase: The feed’s strangely poetic stream has been embraced like a life-preserver by internet users drowning in a sea of painfully literal SEO headlines and hack […]

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Inside CEO Dick Costolo’s efforts to perfect the company’s revenue model and compete with Google and Facebook for ad dollars: Twitter still makes money with licensing deals—Microsoft pays to get a real-time feed of tweets for its search engine, Bing. But Costolo firmly established the company’s primary identity as a communications tool that lets advertisers […]

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