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“At Twitter, where anxiety and optimism are never far from one another, the leadership is surprisingly frank about these problems. To start with, the audience is alarmingly fickle. Nielsen estimated that user-retention rates were around 40 percent. Twitter was easy to use at an entry level, but after a while it was hard for some […]

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You might wonder why the best writer in American journalism would have fake poop as his Twitter icon. Or spend an inordinate amount of time making prank phone calls. Or concern himself with monkey sex, fake sneezes, or bacon taped to cats. As he once put it in a column, “I mostly write about underpants.” […]

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