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Inside CEO Dick Costolo’s efforts to perfect the company’s revenue model and compete with Google and Facebook for ad dollars: “Twitter still makes money with licensing deals—Microsoft pays to get a real-time feed of tweets for its search engine, Bing. But Costolo firmly established the company’s primary identity as a communications tool that lets advertisers […]

A weeklong investigation to discover who created the Twitter account that spits out “context-free nonsense” and in doing so has now amassed more than 40,000 followers and a devoted fanbase: “The feed’s strangely poetic stream has been embraced like a life-preserver by internet users drowning in a sea of painfully literal SEO headlines and hack […]

One person’s mission to get Americans to embrace science again. A profile of Neil deGrasse Tyson, astrophysicist and director of the Rose Center for Earth and Space at the American Museum of Natural History: “Although he is a card-carrying astrophysicist with a long list of scientific papers in publications like Astrophysical Journal, Tyson has turned […]

You might wonder why the best writer in American journalism would have fake poop as his Twitter icon. Or spend an inordinate amount of time making prank phone calls. Or concern himself with monkey sex, fake sneezes, or bacon taped to cats. As he once put it in a column, “I mostly write about underpants.” […]

The intense pressure to convert Twitter into a profitable business, and before a tech bubble pops, is palpable here. And it’s happening as the company struggles with an interlocked set of existential questions, starting with the most basic one possible: What is Twitter? Initially, the idea was of a kind of adrenalized Facebook, with friends […]

Jaron Lanier has become the go-to pundit for people lamenting the social changes wrought by modern technology. Last year, he published “You Are Not a Gadget: A Manifesto,” a provocative critique of digital technologies, including Wikipedia (which he called a triumph of “intellectual mob rule”) and social-networking sites like Facebook and Twitter, which he has […]

It is certainly no accident that the post-idea world has sprung up alongside the social networking world. Even though there are sites and blogs dedicated to ideas, Twitter, Facebook, Myspace, Flickr, etc., the most popular sites on the Web, are basically information exchanges, designed to feed the insatiable information hunger, though this is hardly the […]

After a couple years at Facebook, Jeff Hammerbacher grew restless. He figured that much of the groundbreaking computer science had been done. Something else gnawed at him. Hammerbacher looked around Silicon Valley at companies like his own, Google, and Twitter, and saw his peers wasting their talents. “The best minds of my generation are thinking […]

There’s no shortage of drama at Twitter these days: Besides the CEO shuffles, there are secret board meetings, executive power struggles, a plethora of coaches and consultants, and disgruntled founders. (Like Evan Williams. The day after Jack Dorsey announced his return to the company — via tweet, naturally — Williams quit his day-to-day duties at […]

As part of his relentless media odyssey this week, Charlie Sheen introduced himself to Twitter with a message that had a Chappelle-esque, “Kiss the rings, bitches” quality to it. It was an image of Sheen’s shimmering 1927 World Series ring that was once worn by another winner with an equally insatiable appetite for showgirls and […]