Search Results for: tech

The Invisible Forces Behind All of Our Decision-Making

Photo: Deborah Feingold

Jessica Gross | Longreads | June 2016 | 16 minutes (4,137 words)

 

Jonah Berger, a professor of marketing at Wharton, has spent more than 15 years investigating social influence. In his 2013 book, Contagious: Why Things Catch On, he explains how and why certain products and ideas become massively popular. In his new book, Invisible Influence: The Hidden Forces that Shape Behavior, Berger focuses on the immense sway others have over the choices we make—whether we’re imitating or differentiating from them—often in ways we aren’t aware of. Berger and I spoke by phone about the often surprising findings he draws on in the book, the tension between fitting in and standing out, and how social influence can best be wielded.

How did you first become interested in studying social influence?

I’m from the D.C. area originally, and have a friend who’s a lawyer there. I was talking to him, and he was complaining that all D.C. lawyers drive BMWs—when they make it, they go out and buy a BMW. He said, “Look at how D.C. lawyers are all conformists.” I pointed out that he had actually himself just bought a BMW. And he said, “No, no, but I bought a blue one. Everyone else buys gray ones.”

What I thought was really interesting about that story was a few things. One, he saw everyone else as influenced, but not himself. Sometimes we recognize that social influence is out there, but we think only other people do it. We don’t see it in our own lives. And yet, here was a great, amazing, powerful example of someone’s own life being shaped by what others are doing.

But also, influence isn’t a simple thing. It’s not just doing the same thing as others. Often, when we think about influence, we think, “If someone else jumped off a bridge, would you jump off a bridge?” But influence is actually much more complicated than that. Influence is actually like a magnet: sometimes it attracts and leads us to do the same thing as others; other times it repels and leads us to do the opposite thing. And sometimes, like with this example of the BMW, it actually leads us to be similar and different at the same time, so that we’re optimally distinct. We end up being similar on one dimension and different on another.

And so what I wonder is, when do these different things happen? When does influence lead us to be the same? When does influence lead us to be different? When does it lead us to go along with the group? When does it lead us to be more independent? How do others motivate us? How do others de-motivate us? And how can we use all this science to live happier and healthier lives? Read more…

How “Silicon Valley” Nails Silicon Valley

Longreads Pick

The HBO show “Silicon Valley” portrays the tech world accurately thanks to a network of more than 200 consultants, which includes “academics, investors, entrepreneurs, and employees at Google, Amazon, Netflix, and several other tech firms.”

Source: The New Yorker
Published: Jun 9, 2016
Length: 25 minutes (6,441 words)

Bringing Bach to the Public

Jessica Gross | Longreads | June 2016 | 15 minutes (3,866 words)

 

In December, I stayed in New York City while its residents flew away and visitors flooded the streets. I treated the quiet time like a vacation, searching for little adventures. On a Tuesday shortly before Christmas, this little Jew put on her most respectable NYC-adventuress outfit—a green-and-gray-plaid skirt, black heeled ankle boots—and went to the Cathedral of Saint John the Divine.

Several days prior, scouring the detailed schedule of the (insanely beautiful) Cathedral, I’d seen a mysterious listing for a Bach pop-up concert. I knew little about what I was headed to, and hadn’t seen this concert advertised anywhere. When I showed up, only a smattering of people filled the seats in the grand cavernous space.

It is hard to describe a completely transporting musical experience; all the most accurate words feel cheesy. But here it is: this experience was transcendent. The woman playing Bach on her violin created a trance in which we were all held captive. It felt ludicrous that there were not more people there to witness it. When the performance ended, I blinked and smacked my hands together, wanting more.

She announced she’d be playing again shortly, at the Hungarian Pastry Shop across the street, so I dutifully followed. It was a different space—crowded with patrons, small, the sound loud and close. But I was entranced yet again. I beamed a gaping smile at the strangers around me, less cool adventuress than extremely uncool sycophant, but I couldn’t help it: this was pretty euphoric.

Afterward, I introduced myself to the musician. Her name was Michelle Ross, and it turned out this was the culmination of “Discovering Bach,” her 33-day project playing Bach’s entire solo violin cycle in public spaces throughout New York City. She kept a blog throughout, but hadn’t promoted the series anywhere; she wanted to create an authentic communal experience, not do a publicity stunt. Ross is young and extremely accomplished: she spent over a decade training with the  legendary Itzhak Perlman, has played on famous stages all over the world, curates a classical music festival in Utah, and even composes her own music. We met up a couple of months after her mesmerizing performance to discuss “Discovering Bach” and what it means to perform classical music in a public space, to let it be raw. Read more…

How to Report on the Life of a 13-Year-Old

There must be few journalistic feats more difficult than getting inside the head of a teenager. But with “13, Right Now,” Washington Post staff writer Jessica Contrera joins the ranks of reporters who have skillfully chronicled the lives of children and teens, including Susan Orlean (read her classic Esquire piece, “The American Man, Age 10”) and more recently, Andrea Elliott, whose “Invisible Child” for the New York Times in 2013 documented the life of an 11-year-old homeless girl named Dasani.

Contrera’s story focuses on Katherine, 13, whose life has been upended by the death of her mother, and whose world seems to increasingly exist inside her phone—through apps like Instagram and Snapchat. (As an #old myself, seeing Katherine’s life revolve around her social networks is shocking only in the way it mirrors the screen addiction of the American grown-up. It practically begs for the return of the “I learned it by watching you” meme.)

I spoke to Contrera about her story, which is one in an ongoing series (“The Screen Age”) that the Post will publish throughout the summer. Read more…

This Is to Mother You: On Caring for a Toxic Parent in Her Greatest Time of Need

Illustration by: Kjell Reigstad

Jane Demuth | Longreads | May 2016 | 11 minutes (2,632 words)

I don’t panic on the afternoon in August 2012 that my sister calls and tells me that our mother has gone insane and her boyfriend has rushed her to the ER. For the full four-week duration of her hospital stay, I don’t feel much of anything for her. Instead, driving to the hospital that first afternoon, I tell myself to keep my ears open in case she slips and says something important and true.

Three months before, she was diagnosed; two months before, she began treatment. Breast cancer, ductal carcinoma in situ, stage two, one sentinel lymph node affected, ER/PR/HER2 negative, BRCA gene double negative. I advised her on what to tell her doctor about her family history so Medicare would pay for the genetic test. She’s prescribed a lumpectomy followed by six months of chemo followed by radiation.

She tells me these things. She shares these details with me, the same way she did twelve years ago when she had an abnormal Pap result, compelling me to consider a part of her body I’m even more reluctant to think about than her breasts. She sends me her path lab reports, as though I were the parent and she was sending me her report cards to hang on the refrigerator. I don’t know how to ask her to stop. I understand all of these details. I analyze cancer data for a living in collaboration with some of the foremost epidemiologists in the world. I’ve been at my job for 13 years. I’ve long since finished my work on endometrial and ovarian cancer, and I’m now branching out from the cervical cancer projects that were my sole focus for almost a decade; breast cancer has become my new specialty. My mother has had a knack for developing personal connections with the cancers that I study.

And for reasons that have never been clear to me, my company has always assigned me to the lady cancers. The irony in this has been coming in waves which are about to break on my shores—my birth certificate describes me as male, and up to this point I have grudgingly embodied that identity as well as I could. Less than a year after my mother’s hospitalization, though, in June of 2013, I’ll have begun my physical transition to female, something I’ve secretly wanted to do since early childhood, long before I could articulate it. Read more…

The Bank Robber

Longreads Pick

A computer technician steals client data from a Swiss bank revealing the pervasive problem of tax evasion committed by the global elite. His motives don’t appear to be purely altruistic.

Source: The New Yorker
Published: May 26, 2016
Length: 40 minutes (10,236 words)

Mark Haddon: ‘Ultimately, There Is No Narrative Without Death’

Photo: Rory Carnegie

Jessica Gross | Longreads | May 2016 | 15 minutes (3,709 words)

 

The Curious Incident of the Dog in the Night-Time was Mark Haddon’s first novel, and the one that made him famous. Told from the perspective of an emotionally limited young man named Christopher, the book has sold millions of copies and is now being performed on Broadway. But Haddon was writing long before Curious Incident, including many books and picture books for children, and has been just as prolific since.

Haddon’s new short story collection The Pier Falls deals largely in darkness. The descriptions, soaked through with detail, often verge on the grotesque. In the title story, a pier collapses, bringing many lives with it, a process Haddon details with excruciating exactitude. In “Bunny,” we witness the effects of the protagonist’s obesity, while in “The Weir,” a newly separated middle-aged man saves a young woman from a suicide attempt, yielding an unlikely friendship. Haddon and I spoke by phone about the infusion of death and destruction in his work, his writing process, and his fascination with writing about fatally arrogant men. Read more…

A Reading List Inspired by Seattle

“It’s really beautiful up there.” “Yeah, it’s, like, green.” “Really green.”

Ultimately, this is all I had to go on before I boarded a plane to Seattle last Saturday. Sure, my genius friend Josclin created an eight-page Google Document itinerary for our trip, I listened to a lot of Sleater-Kinney, and I’d oohed and ahhhed at Instagrammed pics of La Push, but none of that can replace actually being in a place.

Our trip took us to Tacoma, Olympia, Forks (TWILIGHT), La Push (and four beaches), Port Angeles (where we slept on a sailboat), the Hoh Rainforest (really green), and, finally, Seattle itself. I got home late Saturday night, jet lagged and eager to pore over every photo with my kind, exhausted parents, who picked me up from the airport.

Seattle was cool and sunny. The flowers were more vivid than anything I’d ever seen on the East Coast. I touched the Pacific Ocean for the first time. I slept on a goddamn sailboat. Washington, I love you. I really missed my cat and my boyfriend, but it was hard to say goodbye to the West Coast.

1. “What I Gained From Having a Miscarriage.” (Angela Garbes, The Stranger, April 2016)

Our first stop was Tacoma, and I lost it a little bit when I saw The Stranger in its newspaper box. “I’ve only read this online!!!!!” I shrieked at my friends. “It really is in print!!!!!” “My” issue featured a beautiful cover illustration of Prince and this astounding essay by Angela Garbes. I read it on the plane home. Read more…

What Was Virtual Reality?

If you visited a tech blog in the past two years, you will have undoubtedly noticed: no topic has been generating more buzz than non-real-reality (virtual, mixed, augmented—pick your flavor).

One of the more fascinating aspects of this tidal wave of excitement (and venture capital) is its obliviousness to its own history — a rich tradition of gamers, tech geeks, and scientists building and hyping virtual worlds. At Backchannel, a reprint of “Being in Nothingness” by John Perry Barlow, a seminal essay from 1990, shows the uncanny similarties between our current conversations and the obsession over “cyberspace” 30 years ago. It also brings home a crucial point: that cutting-edge technology is not only about slick, robot-filled futures; it’s fueled just as much by our undepletable nostalgic longings.

The list of possibilities is literally bounded only by the imagination. Working bodies for the damaged. Teleconferencing with body language. Virtual surgery. Hey, this is a practical thing to do!

And yet I suspect that something else altogether, something not so practical, is at the root of these yearnings. Why do we really want to develop Virtual Reality? There seems to be a flavor of longing here which I associate with the desire to converse with aliens or dolphins or the never-born.

On some level, I think we can now see the potential for technology, long about the business of making the metaphorical literal, of reversing the process and re-infecting ordinary reality with luminous magic.

Or maybe this is just another expression of what may be the third oldest human urge, the desire to have visions. Maybe we want to get high.

Read the story

An Exegesis on Spanking Fetishists

Jessica Gross | Longreads | April 2016 | 23 minutes (5,803 words)

 

In 2012, Jillian Keenan came out as a spanking fetishist in a “Modern Love” essay for The New York Times. It marked the beginning of not only her involvement in the spanking community, but her freelance career as well. Since then, Keenan has written a series of controversial polemics—a case for legalizing polyamory, an argument that spanking is a sex act—as well as reported from countries across the globe.

In her new memoir, Sex With Shakespeare, Keenan examines her own relationships with both spanking and love through the lens of her longstanding obsession with Shakespeare. His characters, who appear in dialogue with Keenan, have as forceful a presence as the people in her life. I visited Keenan at her home in New York City, where we spoke about the difference between fetish and kink, her view of her fetish as innate, and her firm belief that spanking children is an act of sexual abuse.

This book struck me as such an empathetic text. I feel like sometimes, in our current cultural climate, there’s a lot of anger at and dismissal of anyone who’s ignorant about a topic, and I really appreciated that you treated the reader who didn’t know anything about fetishes with a lot of respect. Was that something you thought about as you were writing it? Or is that just how you feel, and it came out naturally as you were writing?

It’s not something I thought of consciously, but I’m thrilled to hear that’s what came across. I was conscious of the fact that, in my opinion, there’s nothing unique about the experience of feeling isolated. Whereas maybe most people don’t feel ashamed or isolated because they think about spanking all the time, I think that probably everyone has something in their lives—whether in their sex lives or in another part of their lives—that they feel insecure about or ashamed of or fearful about.

I didn’t want to act as if the experience of feeling lonely and ashamed is something that I needed to explain to people. I think that everyone already knows what that feels like. I was just trying to tell a story about the specifics of why I felt that way, and how I worked through it to the extent that I did. Read more…