Posted inNonfiction, Quotes

The $30 Million Clinkle Mystery

Clinkle’s growth team proved effective at signing up more than 100,000 would-be users — this, despite being a little hazy about precisely what they were selling. Says one former growth team member, “I never saw a direct demonstration of the product.” The growth teams met ambitious goals by targeting the most influential students on campus, […]

Posted inEditor's Pick

The Disruption Machine

Jill Lepore’s critical look at the language of innovation in tech: Clay Christensen has compared the theory of disruptive innovation to a theory of nature: the theory of evolution. But among the many differences between disruption and evolution is that the advocates of disruption have an affinity for circular arguments. If an established company doesn’t […]

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