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Longreads Best of 2012: Howard Riefs

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Howard Riefs is a prolific Longreader and a communications consultant in Chicago.  


Best Series

This Land, Dan Barry, The New York Times   

“The dateline is Elyria, Ohio, a city of 55,000 about 30 miles southwest of Cleveland. You know this town, even if you have never been here. A place buffeted by time and the economy, a place where the expectations have been lowered, but not hopes for better days to come. A place where politicians, in this election year, say the American dream is still possible.”  


Best Profile

“We Are Alive,” David Remnick, The New Yorker 

“A bunch of songs later, after a run-through of the set-ending ‘Thunder Road,’ Springsteen hops off the stage, drapes a towel around his neck, and sits down in the folding chair next to me. “ ‘The top of the show, see, is a kind of welcoming, and you are getting everyone comfortable and challenging them at the same time,’ he says. ‘You’re setting out your themes. You’re getting them comfortable, because, remember, people haven’t seen this band. There are absences that are hanging there. That’s what we’re about right now, the communication between the living and the gone. Those currents even run through the dream world of pop music!’ ”    


Best Collection of Stories From a Writer in 2012

Thomas Lake, Sports Illustrated

“The Boy They Couldn’t Kill”

 “On Feb. 17, 2000, Rae Carruth’s attorney filed an answer to Saundra Adams in Mecklenburg District Court. It was one of the more brazen counterclaims in the annals of U.S. jurisprudence: a demand for permanent custody of Chancellor Lee Adams. ‘The Defendant,’ the filing read, ‘is a fit and proper person to exercise care, custody and control of the minor child and it is in the best interest and welfare of the minor child that his care, custody and control be vested with the Defendant at the conclusion of the Defendant’s legal proceedings.’

“No, it wasn’t enough that Saundra Adams had to spend 28 days watching her only child die. Had to watch her grandson spend the first six weeks of his life in a tangle of wires and machines. Had to become a single mother again at age 42. Had to hide from reporters day and night. Had to worry about more than $400,000 in medical bills that her descendants had racked up while fighting for their lives. None of that was enough. Now she would have to draw from the little time and energy and money she had left and fight to keep the sole remaining heir to the Adams name away from the man who had wanted him dead.”  

“The Legacy Of Wes Leonard”  

“After the autopsy, when the doctor found white blossoms of scar tissue on Wes Leonard’s heart, he guessed they had been secretly building there for several months. That would mean Wes’s heart was slowly breaking throughout the Fennville Blackhawks’ 2010—11 regular season, when he led them in scoring and the team won 20 games without a loss. It would mean his heart was already moving toward electrical meltdown in December, when he scored 26 on Decatur with that big left shoulder clearing a path to the hoop. It would mean his heart swelled and weakened all through January (25 against Hopkins, 33 against Martin) even as it pumped enough blood to fill at least 10 swimming pools.”

“Did This Man Really Cut Michael Jordan?”

“The most infamous roster decision in high school basketball history came down 33 years ago on the edge of tobacco country, between the Cape Fear River and the Atlantic Ocean, in an old town full of white wooden rocking chairs. The decision took physical form in two handwritten lists on a gymnasium door, simultaneously beautiful for the names they carried and crushing for the names they did not. A parade of fragile teenage boys passed by, stopping to read the lists, studying them like inscriptions in stone. Imagine these boys in the time of their sorting, their personal value distilled to a binary question, yes or no, and they breathe deeply, unseen storms gathering behind their ribs, below their hearts, in the hollows of fear and exhilaration.

The chief decision-maker loved those boys, which made his choice all the harder. He gave them his time seven days a week, whether they needed shooting practice at six in the morning or a slice of his wife’s sweet-potato pie. His house was their house and his old green Ford Maverick was their car and his daughter was their baby sister, and he liked the arrangement. He was tall and slender, like the longleaf pines that covered Cape Fear, and when he smiled in pictures, his dark eyes were narrow, hazy, as if he’d just awakened from a pleasant dream. His nickname, Pop, evoked some withered old patriarch, but Clifton Herring was only 26, one of the youngest varsity coaches in North Carolina, more older brother than father to his boys, still a better player than most of them. They’d never seen a shooter so pure. One day during practice he made 78 straight free throws.”  


Best Election Story

“Obama’s Way,” Michael Lewis, Vanity Fair

There are no wide-open spaces in presidential life, only nooks and crannies, and the front of Air Force One is one of them. When he’s on his plane, small gaps of time sometimes open in his schedule, and there are fewer people around to leap in and consume them. In this case, Obama had just found himself with 30 free minutes.

“What you got for me?” He asked and plopped down in the chair beside his desk. His desk is designed to tilt down when the plane is on the ground so that it might be perfectly flat when the plane is nose up, in flight. It was now perfectly flat. “I want to play that game again,” I said. “Assume that in 30 minutes you will stop being president. I will take your place. Prepare me. Teach me how to be president.”  


Best New Writer Discovery

“The Most Amazing Bowling Story Ever,” Michael J. Mooney, D Magazine   

“Most people think perfection in bowling is a 300 game, but it isn’t. Any reasonably good recreational bowler can get lucky one night and roll 12 consecutive strikes. If you count all the bowling alleys all over America, somebody somewhere bowls a 300 every night. But only a human robot can roll three 300s in a row—36 straight strikes—for what’s called a ‘perfect series.’ More than 95 million Americans go bowling, but, according to the United States Bowling Congress, there have been only 21 certified 900s since anyone started keeping track.

“Bill Fong’s run at perfection started as most of his nights do, with practice at around 5:30 pm. He bowls in four active leagues and he rolls at least 20 games a week, every week. That night, January 18, 2010, he wanted to focus on his timing.”  


Best Business Story

How Companies Learn Your Secrets,” Charles Duhigg, New York Times Magazine
 

“There are, however, some brief periods in a person’s life when old routines fall apart and buying habits are suddenly in flux. One of those moments — the moment, really — is right around the birth of a child, when parents are exhausted and overwhelmed and their shopping patterns and brand loyalties are up for grabs. But as Target’s marketers explained to Pole, timing is everything. Because birth records are usually public, the moment a couple have a new baby, they are almost instantaneously barraged with offers and incentives and advertisements from all sorts of companies. Which means that the key is to reach them earlier, before any other retailers know a baby is on the way. Specifically, the marketers said they wanted to send specially designed ads to women in their second trimester, which is when most expectant mothers begin buying all sorts of new things, like prenatal vitamins and maternity clothing. ‘Can you give us a list?’ the marketers asked.”  


Best Obligatory Stories from David Grann and Chris Jones

“The Yankee Comandante,” David Grann, The New Yorker

 “One day in the spring of 1958, while Morgan was visiting a guerrilla camp for a meeting of the Second Front’s chiefs of staff, he encountered a rebel he had never seen before: small and slender, with a face shielded by a cap. Only up close was it evident that the rebel was a woman. She was in her early twenties, with dark eyes and tawny skin, and, to conceal her identity, she had cut her curly light-brown hair short and dyed it black. Though she had a delicate beauty, she locked and loaded a gun with the ease of a bank robber. Morgan later said of a pistol that she carried, ‘She knows how to use it.’

“Her name was Olga Rodríguez.”  


“Animals,” Chris Jones, Esquire

“(Sargent Steve) Blake was parked near downtown Zanesville, sipping his coffee, when his radio crackled shortly after five o’clock, two hours into just another shift. ‘I had no idea that was going to be one of the worst calls of my life,’ he says. He flicked on his lights and sirens. Maybe ten minutes after five he was at the start of Thompson’s driveway, where the fence narrowed into a pipe gate, still locked in place. Deputy Jonathan Merry, an open-faced twenty-five-year-old, arrived only a minute or two after him. They stood at the bottom of the driveway and saw the bear, now circling down by the gate. The lion was farther up and to their right. Blake told Merry to go to the Kopchak house, the second house down the road, and take a statement from Dolores Kopchak. She might help them form a clearer picture of what they now faced, and clarity was important in a situation like this. He also told Merry that if the bear or the lion pushed its way through the fence, he should shoot it.

“Sam Kopchak could see across to the bottom of the driveway from the little window in the door to his tack room, tucked away in a corner of his barn. He saw the officers talking to each other and thought, They’re going to need more than two.”


Best Food Story

“Chicken of the trees,” Mike Sula, Chicago Reader 

“ ‘The favor of your company is requested,’ read the invitation, ‘for the most local of harvest meals.’ I sent this to a healthy mix of 30 eaters both adventurous and particular, and set a date. On the menu: juleps made with the mint growing from my compost pile, coconut curry simmered with the mysterious squash that had taken over the backyard, dinosaur kale, cornbread, and the main event: a thick burgoo, featuring ‘heirloom tomato, tree nut, and alley-fattened wild caught game.’

“I didn’t expect nearly all of the invitees to accept, but evidently curiosity about urban squirrel’s viability as a protein source isn’t merely a weird, solitary obsession. A few days before the event I defrosted and cut up the legs and saddles, seared them off in a pot, and deglazed it with Madeira, a la James Beard. I sauteed diced bacon, onions, and garlic, added homemade chicken stock and the squirrel pieces, and braised them slowly.”    

Best Stunt Story

“What Happens When A 35-Year-Old Man Retakes The SAT?” Drew Magary, Deadspin

“Many times, I had to skip a question because I couldn’t figure out the answer, and then I got that paranoia that’s unique to someone taking a standardized test. I became fearful that I had failed to skip over the question on my answer sheet. So every five seconds, I’d double-check my sheet to make sure I didn’t fill out my answers in the wrong slots. One time I did this, and so I had to erase the answers and move them all forward. Only I had a shitty eraser, which failed to erase my mark and instead smeared the mark all over the rest of my sheet.”

Read more guest picks from Longreads Best of 2012.

Longreads Best of 2012: Geoff Van Dyke

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Geoff Van Dyke is the editorial director of 5280 Magazine in Denver, Colorado. His writing has appeared in Outside, Men’s Journal, and The New York Times.

These are the stories that I emailed, posted, and tweeted the most this past year (and filed away in the digital filing cabinet for further reading). They are all remarkably reported, artfully written, and help us make sense of living in what feels like an increasingly crazy time.

“The Long Road to Theater 9,” by Brady Dennis, The Washington Post 

For a story about a mass shooting, “The Long Road” is remarkably hopeful. That it was reported and written just days after the shooting in Aurora, Colorado, makes the work itself that much more impressive.

“The Innocent Man, Parts 1 and 2,” by Pamela Colloff, Texas Monthly  

I know everyone already picked this. I don’t care. Colloff’s massive two-parter is stunning in its ability to so smartly and compassionately tell this complicated story of crime, punishment, and exoneration without out being overwrought or preachy or sentimental.

“A Ring of One’s Own,” by Ariel Levy, The New Yorker  

My favorite profile of the year; like all great portraits, this one is actually much more: it’s about sports, gender, sexuality, family, race, and America.

“Cocaine Incorporated,” by Patrick Radden Keefe, The New York Times Magazine

I’m a sucker for a good business story. But it’s especially hard to resist a “business” piece that details the workings of Mexico’s Sinaloa cartel and includes lines like: “As a mirror image of a legal commodities business, the Sinaloa cartel brings to mind that old line about Ginger Rogers doing all the same moves as Fred Astaire, only backward and in heels.”

“‘Is he coming? Is he? Oh God, I think he is.’” by Sean Flynn, GQ

Spare, cinematic, brutal.

Read more guest picks from Longreads Best of 2012.

Longreads Best of 2012: David Roth

David Roth is a co-founder of, writer for and editor at the sports website The Classical. He writes columns for Sports On Earth and Vice, co-writes The Daily Fix blog-column for the Wall Street Journal online, and writes for The Awl, GQ and other places when there’s time and when they’ll have him. He’s on Twitter, a lot, @david_j_roth.

I don’t keep track, although I probably should, but I’m fairly certain that I read more words in 2012 than I have in any of the previous years of my life. Some of this is because I think that’s the best thing to do when presented with words and most of it is because I’ve read so much stuff for The Classical, which I started with some other people a little over a year ago; a really healthy (or unhealthy, depending) percentage of the words I’ve read have been for that site, and I’ve read a lot of them as an editor. I suppose I should recuse myself from mentioning any of these pieces, and I’ll do so after acknowledging that the majority of my favorite new writers of 2012 were people I worked with on essays written for The Classical. That’s all the plugging-of-site I can do without getting embarrassed.

Best Crime Story

The New Yorker is The New Yorker, and generally seems to operating at a level a tick or two above virtually any other magazine. I am always amazed at the way it turns itself into an ultra-fatuous luxury publication, all drollery about shopping and famous people’s kids and whatever, for a couple of issues a year, but the depth of the talent on that invisible masthead, and the quality of the work that all those people do, is astonishing. The stories that have stuck with me the most from the magazine over the past year, and which are thus pretty much the best thing I read in a magazine over that period, both have to do with crime. One is Sarah Stillman’s piece on the unconscionably irresponsible misuse and exploitation of wildly unprepared (and very much in danger) informants by law enforcement. The other is Nadya Labi’s story on the bleak, wild life of Detroit hit-man Vincent Smothers. (The latter is, sadly, only available to subscribers in the magazine’s online archive.)

There are several larger critiques embedded within each piece—the drug war and its warping effect on a wide array of priorities, in both cases—all of which emerge organically and forcefully through the simple forward movement of the stories. There isn’t necessarily a dazzling sentence or an image or anything similarly flashy that still sizzles in the memory months or even days after reading, but the stories stick all the same. So, yeah: two great New Yorker stories, in a year that had a great many.

Best Political/Media/Political Media Story

There was, certainly, a great deal of good political writing done during the endless election season. I don’t remember any of it, and what I remember I don’t remember particularly fondly, but given the number of words written—all those anonymous strategists and undermine-y underlings speaking tartly off-the-record; the reverent profiles and irreverent takedowns; the trends and themes and memes and so on—it would be surprising if some long piece or two in there wasn’t especially good. Much better and more illuminating, at least to me, was Alex Pareene’s essay for The Baffler on the pervasive and mostly pernicious influence of the repellent and vexingly influential Politico seemed to distill all the things that were infuriating, facile and otherwise wrong about the way we read the election, day by day. It was also a lot of fun to read. Which, about that:

Best Stylistic Trend

There’s no fixed way to write anything, of course. There’s a way that some types of pieces generally sound—a profile reads like this, a review reads like that—and many magazines have a house intonation and perspective, if not necessarily a house style. What I’ve enjoyed most about the essays I’ve most enjoyed over the last year, though, is the way in which they reflect an emerging style of colloquial, unpretentious, deceptively erudite writing that’s flourishing on the web. This is there in Pareene’s essay on Politico or John Lanchester’s consideration (it’s adapted from a speech) of Karl Marx at 193 years of age in the London Review of Books. It’s also in Adrian Chen’s dazzling piece for Gawker on Reddit, its troll culture and the man who was its foremost embodiment, or in the writing of Maria Bustillos at The Awl—start with her thumbnail history of James Thurber’s Walter Mitty and its weird afterlife, or on the deathless and wearying discursive concern with irony.

Of those, only the latter two live entirely on the web. They’re not about similar things, or written for similar publications or audiences, or really even written in ways that outwardly have much in common. But there’s an energy and vitality to all of them, a sense that the people writing respect their obligation to tell the stories they’ve chosen, but also that they’re intensely into those stories. There are some good jokes and striking sentences and a great deal of elegant (or infuriating) and illusion-free (or opinionated) thought in all of them, but there is not show-offery or grandiosity or stuffiness. They’re stories told and arguments made by people who seem impassioned and informed, and told in the voices—different-sounding, as they should be—of people alive in and engaged with the world and the ideas loose in it, and conversant with both in the fast, open way of the web. I don’t know, maybe it’s just good writing.

Read more guest picks from Longreads Best of 2012.

Longreads Best of 2012: Michael Hobbes

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Michael Hobbes lives in Berlin. His essays from his blog, Rottin’ in Denmark, were featured on Longreads this year. 


I read news when I want to be entertained. I read features when I want to learn something. Here’s nine articles I read this year that changed the way I look at the world, and made me wonder how I seem when it looks back.

“Diary of a Mad Fact-Checker,” James Pogue, Oxford American

It’s been a bad year for truth. From Mike Daisey and Jonah Lehrer to Rush Limbaugh and Mitt Romney, 2012 felt like a yearlong debate about the role of exaggeration, hyperbole, fact-checking and outright fabrication in the pursuit of an argument. Pogue’s piece, a kind of letter from the extreme-pedant end of the spectrum, illustrates how fidelity to facts can obscure the truth, and how embellishment can reveal it.

“Lost in Space,” Mike Albo, Narrative.ly

Maybe I only feel like I learned something from this essay because I’m in essentially the same position as Albo. I’ve been single for almost 10 years, and I’m realizing that if I had applied all the hours I’ve wasted on the promiscu-net to something useful, I could have knitted a quilt, learned French, mastered Othello and read all of Wikipedia by now.

If our society has learned anything from the first 20 years of internet access, it’s that looking for what you want isn’t always the best way to get it, and that getting it is a great way to stop wanting it. Albo’s essay couldn’t have been written by any gay man in America because they’re not as good at writing as he is, but I get the feeling it’s been lived by most of them.

“The Innocent Man,” Pamela Colloff, Texas Monthly

and

“The Caging Of America,” Adam Gopnik, The New Yorker

OK, so it’s not exactly earth-shattering news that America’s prison system is problematic and that “Texas justice” is an oxymoron. But this year brought a new impetus for action, partly due to new numbers (the widely reported stat that 1% of America’s population is incarcerated), legislative action (Obama’s plan to combat prison rape, scorchingly reported in the New York Review of Books) and, qualitatively but no less essentially, longform pieces like Gopnik’s and Colloff’s.

People are always quoting the MLK-via-Obama line “The arc of history is long, but it bends toward justice,” and articles like these—one a macro view of the problem, one micro—is what that bend looks like.

“Does Mitt Romney Have a Soul?” Wells Tower, GQ

It’s easy now to forget that this was an election year, and that we spent basically all of it squabbling, speculating and pontificating about its outcome, which we now say we knew all along.

Most election reporting is disposable, either gaffe play-by-plays (“Binders Full of Women: Interactive Timeline”), instantly obsolete hypotheticals (What if Romney picks Christie for VP?) or politically orchestrated profiles (“Obama’s audacious plan to save the middle class from Libyan airstrikes”). If you remember these articles past ctrl+w, it’s only until events catch up, and then they poof out of your consciousness forever.

Towers’s Romney profile is one of the few still worth reading after the election. Nominally a standard “let’s hang out in the campaign bus!” piece, it transcends its premise by capturing the conflicting forces tugging at the hem of the Republican party, and how Romney’s sheer empty-vesselness managed to please, and displease, everyone at once.

“Gangnam Style, Dissected: The Subversive Message Within South Korea’s Music Video Sensation,” Max Fisher, The Atlantic

Maybe it’s just the ubiquity of its subject, now the most-viewed-ever video on YouTube, but no article stuck with me this year quite like Fisher’s. In a culture that strains to call itself postracial, sharing “Gangnam Style” on Twitter and Facebook was a safe, quiet way to shout ‘look how weird Koreans are!’ and invite your friends to gawk alongside you.

According to Fisher, “Gangnam” isn’t an expression of Korean culture, but a satire of it. Psy was saying the same thing we spectators were, only in a visual language (and, obviously, a verbal one) we couldn’t understand. He was laughing at his culture too, he just had no idea how easy it was to get the rest of the world to join him.

“The Truck Stop Killer,” Vanessa Veselka, GQ

It’s all in the execution, they say, and nothing demonstrated that this year better than Veselka’s harrowing investigation into whether the guy who kidnapped and then released her on the side of the road in 1985 was a serial killer.

She never finds the answer to her question. But who cares! It’s a great piece, super interesting, suspenseful, creepy, introspective in all the right places. We all know that compelling stories don’t always need happy endings. In this case, it doesn’t need one at all.

“The Bloody Patent Battle Over A Healing Machine,” Ken Otterbourg, Fortune

and

“How the U.S. Lost Out on iPhone Work,” Charles Duhigg and Keith Bradsher, New York Times

I admit it: I have no idea how the international economy works. I used to feel about this the way I feel about not being able to describe asexual reproduction, or the Spanish Civil War, or how to grow tomatoes. I can see why somebody’s got to do it, I just can’t see why it’s got to be me.

Since the 2008 crash, though, knowledge of economics has gone from nice to have to can’t miss, and things like competitiveness, productivity and efficiency have taken a place in politics previously reserved for life-and-deathers like sports doping and the Ground Zero Mosque.

Patent trolling and outsourced manufacturing aren’t the only issues facing the US economy, of course, but both these articles demonstrate how businesses, governments and consumers have made the wrong thing too easy, and how the hard thing might not be the way back.

Read more guest picks from Longreads Best of 2012.

Longreads Best of 2012: Nicholas Jackson

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Nicholas Jackson is the digital editorial director for Outside magazine. A former associate editor at The Atlantic, he has also worked for Slate,Texas MonthlyEncyclopaedia Britannica, and other publications.

Best Argument for the Magazine
The Innocent Man, Part One” (Pamela Colloff, Texas Monthly)
The Innocent Man, Part Two” (Pamela Colloff, Texas Monthly)

I was going to give this two-parter from the always-great Pamela Colloff (seriously, go back through her 15-year archive at Texas Monthly for compelling narratives on everything from quinceañeras to school prayer to a piece on David Koresh and the 1993 Branch Davidian raid that should serve as a model for all future oral history projects) the award for best crime story, but it’s so much more than that. The tale of Michael Morton, who spent 25 years wrongfully imprisoned for brutally murdering his wife, has been told before, in newspapers and on television. But it has never been told like this. Over two installments across two issues—who does that anymore?—Colloff slowly reveals the cold details and intimate vignettes that only months of hard reporting can uncover, keeping the reader hanging on to each sentence. You already know how this story ends; you’ve read it before. And that might make you wonder—but only for a split second—why it was assigned and pursued. For the handful of big magazines left, this is as compelling an argument you can make for continued existence: only with hundreds of interviews, weeks of travel, and many late nights can you craft something this complete and this strong. It’s a space most publications can’t play in; it’s prohibitively expensive—and a gamble—to invest the necessary resources. You may be able to tell Morton’s story in book form, but you wouldn’t have the tightness and intensity (just try putting this one down) that Colloff’s story has, even at something like 30,000 words. And you wouldn’t want to lose her for a year or two anyway; we’re all anxiously awaiting her next piece.

Best Crime Story of the Year
The Truck Stop Killer” (Vanessa Veselka, GQ)

Who is Vanessa Veselka? A self-described “teenage runaway, expatriate, union organizer, and student of paleontology,” she’s relatively new to the magazine world. (Her first novel, Zazen, came out just last year—and won the 2012 PEN/Robert W. Bingham prize for fiction.) But she’s spent years building up a lifetime of experiences that, while many of us may not be able to directly relate to (and would never hope to), we all want to hear about. This, her first piece for GQ, takes you back to the summer of 1985, when Veselka hitched a ride with a stranger who may have been Robert Ben Rhoades, the sadistic killer who has admitted to killing three people, including a 14-year-old girl in Illinois, and is currently serving life sentences.

Best Profile of the Year
The Honor System” (Chris Jones, Esquire)

Chris Jones, who made a stink on Twitter (he’s infamous for making stinks of all kinds on Twitter) when his excellent profile of Roger Ebert wasn’t named a finalist for a National Magazine Award a couple of years ago, must really be bummed to learn that the American Society of Magazine Editors, the awards’ governing body, has killed the category entirely this year. I’ve had some public clashes with the guy—he can turn your mood cloudy with 140 characters or less—but on this I do commiserate, because “The Honor System,” his profile of Teller (you know him as the silent one from Vegas superstar magic duo Penn & Teller), would have finally brought home that statue of which he was robbed. And rightfully so. This story, which revolves around Teller’s attempts—legal and otherwise—to put an end to trick theft, a commonplace practice (who knew?) in that community, will leave you believing in magic.

Best Reason to Never Skip a Service Package Again
Daddy: My Father’s Last Words” (Mark Warren, Esquire)

Magazines are filled with service content: How to do this, when to do that. Readers love it, no matter what they tell you. That’s why every single month Cosmopolitan is able to convince its readers that there are 100 new things you must know about how to please your man. And why Men’s Health‘s website isn’t really much about health at all, but about lists and checklists and charts (most of them having to do with sex). Esquire‘s Father’s Day package was packed with similarly light content: how to plan for a visit from your now-adult kids, what to get dad on that special day, etc. But tucked between those graphics and croutons (the term some of the lady mags use to refer to those bite-size bits of content) was a knock-you-on-your-ass piece from the magazine’s long-time executive editor, Mark Warren, on the long and trying relationship he had (we all have) with dad.

Best Technology Story of the Year 
When the Nerds Go Marching In” (Alexis Madrigal, The Atlantic)

He’s been called the first social media president and he’s even done an Ask Me Anything on Reddit. You know all about Barack Obama’s Internet prowess from the 2008 campaign: his ability to get young people to follow his every word on Twitter and donate in small amounts—but by the millions—to his election fund. The presence of Chris Hughes, a former Mark Zuckerberg roommate and a founder of Facebook, during that first cycle solidified this position for Obama. (That he was running against a 72-year-old white dude from Arizona didn’t hurt). But there’s a whole lot of work that goes on behind the scenes. In “When the Nerds Go Marching In,” Madrigal, a senior editor and lead technology writer for The Atlantic, pulls back the curtain, introducing you to Harper Reed, Dylan Richard, and Mark Trammell, Obama’s dream team of engineers, and makes you wish you would have sat at the smart table every once in a while in high school.

Best Story About Child Development of the Year
What’s So Bad About a Boy Who Wants to Wear a Dress?” (Ruth Padawer, The New York Times Magazine)


This is a great—and important—story about the evolving model of parenting gender-fluid children, and a reminder that we all can—and should—be a little more open-minded and accepting of others. But really, the entire staff of The New York Times Magazine deserves an award for its commitment to complicated—and controversial—pieces like this one. This year alone, under the direction of Hugo Lindgren, the magazine has produced this cover story as well as big cover stories on the new psychological science that has us pegging people as psychopaths as early as kindergarten, and the first long-form piece on the Tourette’s-like twitching epidemic that affected 18 teenagers in Le Roy, New York.

Best Story I Thought I Would Never Like
What Does a Conductor Do?” (Justin Davidson, New York)

If, like me, you’ve never really appreciated classical music (and statistics show that you are, in fact, like me—at least when it comes to Mozart), you’ll probably never feel compelled to click on that little link up there. But I have an obsession with Adam Moss’ New York magazine, which is certainly the best weekly currently being produced today, and I dogear my way through a stack that slowly grows as new issues arrive until I’ve read every story and every page. That’s how I came to read classical music and architecture critic Justin Davidson’s first-person feature story on stepping up to the podium to lead an orchestra on his own. You may not have the same compulsions I do—this is where we differ—but trust me on this one.

Best Adventure Story of the Year
Four Confirmed Dead in Two Days on Everest” (Grayson Schaffer, Outside)

Earlier this year, we sent senior editor Grayson Schaffer to Everest Base Camp for a climbing season that turned out to be one of the deadliest in history. For six weeks, he reported from 17,000 feet while body after body fell (10, by the time the season came to a close) as a record number of climbers attempted to summit the world’s tallest peak. Everest, over the years, has become something of a sideshow, with sham outfitters promising to take anyone with a fat checkbook to the top, regardless of experience or ability. But it remains a powerful symbol, and as long as we desire a challenge (or just an escape from day to day drudgery), it’ll continue to lure people in.

Best New Writer Discovery of the Year
Riccardo Tisci: Designer of the Year” (Molly Young, GQ)

A little bit of post-read Googling (and messages from a couple of Twitter followers) quickly alerted me to the fact that Molly Young, with past pieces in New YorkElle, and The Believer, among others, isn’t all that new to the game. But I had somehow never recognized her byline before. After reading her profile of Riccardo Tisci, the Italian fashion designer who currently serves as the creative director of Givenchy (“Across from me a nucleus of attendants has formed around Amar’e Stoudemire, thanks less to his fame (there are better celebrities here) than to his height, which gives him a reassuring lighthouse quality.”), I’ll make sure to never miss it again.

Best Trainwreck of the Year
In Conversation: Tina Brown” (Michael Kinsley, New York)

I was going to select a piece from Newsweek for this honor, given that this is the last year the publication will technically qualify (it’ll morph into a new product, Newsweek Global, when it transitions to online-only next year), but it hasn’t published anything this year that could crack my top 10. What does, though, is the interview between Newsweek‘s top editor, Tina Brown, and Michael Kinsley that ran in New York. It’s not great in any traditional sense—after every page you’re left wondering when Kinsley will ask this question or that question, and he never does—but it’s compelling from the first question to the last because of the oversize roles both subjects have played in our modern media.

Read more guest picks from Longreads Best of 2012.

Longreads Best of 2012: Inc. Magazine's Burt Helm

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Burt Helm is Senior Writer for Inc. Magazine. His stories, “The Forgotten Founder,” “Turntable.fm: Where Did Our Love Go?” and “Hard Lessons in Modern Lending,” were featured on Longreads in 2012.

Best Takedown of an Old, Established Writer by a Young, Hungry Writer in an Awkward Press Junket Setting

Sarah Nicole Prickett, “How to Get Under Aaron Sorkin’s Skin (and also, how to high-five properly),” Toronto Globe and Mail

“Aaron Sorkin knows the weight of last words, and his last words to me, as we walk-and-talk out of the HBO press room, are: ‘Write something nice.’ He says this in the ‘Smile, honey’ tone of much less successful jerks.”

Those words launch Prickett into a funny, cutting attack on the pretentions and assumptions of screenwriter Aaron Sorkin. Through her eyes, the creator of A Few Good Men and The Social Network is guilty of an insufferable nostalgia for white male power, and she uses a press junket interview for Sorkin’s HBO show The Newsroom to diss the iconic writer in a way that’s both entertaining and thought-provoking.

Liveliest Profile of a Sprawling Corporation and its Straight-Laced Chief Executive

Jennifer Reingold, “Bob Iger: Disney’s Fun King,” Fortune

Big companies and their CEOs are tough to report on. Disney, led by the profoundly un-flamboyant Bob Iger and guarded by its disciplined phalanx of PR professionals, may be one of the toughest. That’s why Reingold’s story is so masterful—it explains Iger in way that’s vivid, thoughtful, and rigorous, giving us a sophisticated picture of him and his plans for the company. I wish Reingold would profile News Corp., Viacom, and every other American company, for that matter.

Investigative Story Responsible for Spurring Most Unintended “Holy Shit!” Uttterances

David Barstow, “Vast Mexico Bribery Case Hushed Up by Wal-Mart After Top-Level Struggle,” The New York Times

For me, this story’s surprises came in waves. First, there was the shock at how systematically and rampantly Wal-Mart bribed its way into Mexican retail. Next, there was awe at how Barstow nailed every crucial aspects of the ensuing cover-up. This is investigative reporting at its best—even-handed and rigorous, with no room for perpetrators’ excuses or squirming.

Best Confirmation that Super PACS and Karl Rove are Just as Creepy as We Thought They Were

Sheelah Kolhatkar, “Inside Karl Rove’s Billionaire Fundraiser,” Bloomberg Businessweek

You probably remember the media firestorm that followed this story, which quoted Karl Rove joking about killing Todd Akin (“If he’s found mysteriously murdered, don’t look for my whereabouts!”). The glimpse of the inner workings of Super PACs that follows in Kolhatkar’s fly-on-the-wall account is fascinating reading, even months after the election.

Best Confirmation of, Admit It, What We All Were Kind of Wondering While Watching the Olympic Opening Ceremony

Sam Alipour, “Will You Still Medal in the Morning?” ESPN Magazine

Those hot-bodied Olympians are having lots and lots of sex! Alipour illustrates hook-up culture in the Olympic Village with kickass reporting (big-name athletes go on the record, and are surprisingly candid) and just the right tone: The story is lighthearted and detailed without being prurient or icky, a tough order for a gossipy sex piece.

Clearest Portrait of a Misunderstood and Deadly American Subculture

Jeanne Marie Laskas, “Guns R’ Us,” GQ

Following the Tucson, Arizona shooting, Laskas set out to understand gun culture by working at a gun store in Yuma and profiling its clerks—the last line of defense between us and mass murderers. I love the way she leaves politics aside and zeroes in on her subjects’ humanity. The story appears in Laskas’s new book, Hidden America, a collection of her GQ stories about the many professional subcultures that make the U.S. work, from oil drillers to coal miners to migrant fruit pickers. Read it, read it, read it.

Read more guest picks from Longreads Best of 2012

Longreads Best of 2012: Emily M. Keeler

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Emily M. Keeler is a writer and the founding editor of Little Brother Magazine.


Best Pair of Essays on Loneliness

Emily Cooke, “The Lonely Ones” – The New Inquiry

Susan Sontag is a force that continues to be reckoned with, and the publication of her second volume of journals this year occasioned this incredible piece. I think I’ve re-read this essay three or four times now, and I just keep coming back for more.

Sonya Chung, “On Loneliness” – The Millions

Tacking a different walk down the same path, Chung looks to DFW’s adage about being a fucking human being and unpacks it until all that’s left is that intense feeling of being alone, but together. The problems of how to be alone and how to be with others are not new, but at the same time both Chung and Cooke cast reassuring lights onto this well worn and sort of depressing path.

Would’ve been a contender in this category, but for it being six years too early: Sheila Heti’s 2006 Trampoline Hall talk, “Why Go Out.”


Best Essay on the Museum of Innocence

Elif Batuman, “Pamuk’s Museum” – London Review of Books

Batuman has a bit of a magic touch in her ability to put you right on the scene, and she generously seems to fill your head with her knowledge and enthusiasm beforehand. For a diary entry, it’s surprising how quickly Batuman comes to seem just slightly out of frame, revealing instead the mysterious world of Orhan Pamuk’s strange, physically embodied and built literature.


Best Pair of Bookish Essays on Pornography

Josh Lambert, “James Deen vs. the Nebbishes” – Los Angeles Review of Books

It seems as though 2012 could’ve been called the year of James Deen. The charming porn star received so much media attention, and was the cause of so much hand-wringing this year, that for a time it seemed like he and his widely beloved penis were all anyone could talk about. Or maybe that was just my particular Twitter feed. Anyhow, this LARB piece was my favorite of the ones I read about Deen.

Avi Steinberg, “Checking Out” – The Paris Review Daily

Steinberg is a perpetual favorite of mine, in part because of the offbeat and unexamined subjects he chooses to write about, but mostly because of his thoughtful and good humored sensibility. On the topic of the relationships between librarians and pornography, he is simply without parallel. Who else could trace pretty much everything great in this world back to pornos? From who else would I be able to take a question like “What was the relationship between these library fuckers and what I had been reading?” completely on its face?

Best Profile of Jay-Z

Zadie Smith, “The House that Hova Built” – New York Times T Magazine

Duh. One of Smith’s many gifts is her ear, and it was thrilling to see one of my favorite language manipulators enraptured fannishly before another dextrous word slinger.


Most Likely To Lead You Down a Penn and Teller YouTube Rabbit Hole

Chris Jones, “The Honor System” – Esquire

Seriously, this Chris Jones story radically altered the texture of my life; for weeks afterward I became obsessed by magic. I watched at least one episode of Penn and Teller’s Fool Us per night, but usually more than one. I sacrificed a thing I tend to hold pretty sacred (my sleep) in order to feed a hunger I haven’t felt since I was child. This story made me ravenous for real magic, for showmanship, for being told the right kind of lies. The key to the joy of this story is, I think, in how Jones refuses to give away any of his or Teller’s tricks and instead zeroes in on the delight that the magician imparts on his audience—how pleasurable it is to revel in our own foolishness, for a change, to feel that ticklish sense of wonder.

Read more guest picks from Longreads Best of 2012

A look at hypersomnolence, a condition that causes a person to sleep excessively, and the difficulty of treating a rare sleeping disorder:

Sumner needed sleep like an addict needs a fix. ‘It was this overpowering desire in me, a physical urge,’ she says. ‘And there was always the hope that, maybe this time, I would wake up feeling better.’

Sumner was almost 30 before finally confronting her problem. She had joined a high-profile law firm in Atlanta and, for the first time in her life, didn’t have a flexible schedule. She couldn’t nap without raising eyebrows. ‘That’s when it finally hit me,’ she says. ‘This is not how you’re supposed to feel.’

In the fall of 2005, she sought help at the Emory Clinic Sleep Center. She learned that her problem, known as hypersomnolence, was rare but not unheard of. Over the next six years, a team of doctors there analyzed the chemicals in her brain and in the brains of 31 other hypersomniacs. They fingered one mysterious substance as the culprit.

“Re-Awakenings.” — Virginia Hughes, The Last Word on Nothing

Re-Awakenings

Longreads Pick

A look at hypersomnolence, a condition that causes a person to sleep excessively, and the difficulty of treating a rare sleeping disorder:

“Sumner needed sleep like an addict needs a fix. ‘It was this overpowering desire in me, a physical urge,’ she says. ‘And there was always the hope that, maybe this time, I would wake up feeling better.’

“Sumner was almost 30 before finally confronting her problem. She had joined a high-profile law firm in Atlanta and, for the first time in her life, didn’t have a flexible schedule. She couldn’t nap without raising eyebrows. ‘That’s when it finally hit me,’ she says. ‘This is not how you’re supposed to feel.’

“In the fall of 2005, she sought help at the Emory Clinic Sleep Center. She learned that her problem, known as hypersomnolence, was rare but not unheard of. Over the next six years, a team of doctors there analyzed the chemicals in her brain and in the brains of 31 other hypersomniacs. They fingered one mysterious substance as the culprit.”

Published: Nov 22, 2012
Length: 10 minutes (2,588 words)

Longreads Member Exclusive: Cormac McCarthy's Apocalypse

This week we’re excited to feature a Longreads Exclusive from David Kushner, a contributing editor to Rolling Stone whose work has also appeared in The New Yorker, Vanity Fair, GQ and Wired. “Cormac McCarthy’s Apocalypse” is Kushner’s 2007 Rolling Stone profile of the Pulitzer Prize-winning author of “The Road,” “No Country for Old Men” and “All the Pretty Horses.” See an excerpt here.

p.s. You can support Longreads—and get more exclusives like this—by becoming a member.


(Illustration by Katie Kosma)