Are the scores of girl personas on TikTok just a marketing campaign? Let’s do the (girl) math.
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Eyes on the Prize: A Treasure Hunting Reading List
Every quest holds at its heart a puzzle to solve—and that puzzle can become an obsession.
The Top 5 Longreads of the Week
This week we’re recommending stories by Moira Donegan, Danyel Smith, Dan Kois, Michael Aylwin, and Becky Ferreira.
Weighing Big Tech’s Promise to Black America
“Floyd’s killing sparked widespread protests in the streets and calls for racial justice in Fortune 500 boardrooms. But while corporate America’s official responses often felt like crisis PR disguised as philanthropy, Netflix’s approach stood out.”
Imperial Eras: A Taylor Swift Studies Reading List
How Taylor Swift reflects every possible version of ourselves.
Knives Outback
“Allen, during his interviews, had found an undercurrent of tension among Larrimah’s remaining 12 residents, one that stemmed from years of escalating feuds both small and large, unusual even for a tiny town where everyone knows each other’s business.”
How Silence Protects and Harms Us (plus the Week’s Top 5)
“We still fight with the same Vietnamese stubbornness that is in our blood. I struggle with knowing far more English than Vietnamese. As you age, I fret about the ultimate silence of losing you. Although this dynamic will never go away, there have been new rhetorical tools to soften our challenges. Phrases like ‘I’m sorry’ […]
The Top 5 Longreads of the Week
Recommending stories from Emily Bazelon, Eva Holland, Kevin Pang, Jessica Traynor, and David Pierce.
The Strangely Beautiful Experience of Google Reviews
Glimpses of humanity in an unlikely corner of the internet.
A near-death experience and our Top 5 stories of the week
“My boating experience was minimal and that section of river was not for beginners, but I had scraped by enough times that my risk assessment was dangerously off-kilter. It was a really, really bad combination.” Congratulations—we made it to the weekend! We’ve got some unforgettable stories for you this week. First, Maggie Slepian recounts her […]


